Grand Prix awarded to Grey Group Singapore for Procter & Gamble International - Duracell ad campaign
Singapore, – The results of the SPH iink Awards 2013, organised by Singapore Press Holdings (SPH), were announced at the SPH iink Awards Celebration Night tonight at Alkaff Mansion before a crowd of more than 300 guests from the advertising industry. Awards were given out to the creative agency, media agency and advertiser responsible for the winning advertisements.
This year's big winner was a campaign by Grey Group Singapore for their client Procter & Gamble International - Duracell. Their campaign, "The Return - Dog/Doll/Robot", won Gold in the Print Single - English (for "Robot") and the Print Campaign - English categories.
The campaign also won the much coveted Grand Prix award, which saw Grey Group Singapore bagging a cash prize of $8,000.
Points were allocated to the winners and finalists of each category. The Grand Prix winner was the entry that scored the highest number of points, while the highest scoring creative and media agency across all categories were crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year, respectively.
Grey Group Singapore won the title of iink Creative Agency Of The Year, while OMD Singapore was named iink Media Agency Of The Year.
The 10 award categories this year were:
A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
E: SPH IS ON Campaign
Readers' Choice Award
The winning advertisers from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full-page advertising space in either of SPH's flagship newspapers – The Straits Times or Lianhe Zaobao.
The winning advertisers from Categories B to D (Digital, Radio and Out-of-Home) will each receive $30,000 worth of advertising space in their respective media category.
The winner of the Readers' Choice Award was also announced during the awards presentation. "Lottery Scam" by Urban Forest Design for their client Singapore Police Force and National Crime Prevention Council won over the hearts of readers and took home the award. The media agency was UM Singapore.
Mr Leslie Fong, Senior Executive Vice-President, Marketing Division, SPH, said: "SPH is delighted to celebrate Singapore's creative talents at our annual SPH iink Awards, which has seen tremendous enthusiasm from advertisers and agencies. We have been receiving more entries each year, but more importantly, we have seen the level of creativity increasing, be it in the creatives, ad copy or media buy. This is exactly what we hope to see and we will continue to support and encourage the advertising community to explore new advertising possibilities."
The SPH iink Awards was originally launched to honour the best print advertisements and the creative people behind them. In 2012, three new categories – Digital, Radio and Out-of-Home – were introduced to recognise creative and effective advertisements on SPH's other media platforms. Formerly known as the SPH Ink Awards, it was renamed the SPH iink Awards last year – with the additional “i” representing “Integration”.
To be eligible for the ‘SPH IS ON Campaign’ category, entries must have appeared in at least one other SPH marketing platform besides newspapers. SPH’s comprehensive range of marketing platforms includes more than 100 magazine titles, three radio stations, out-of-home as well as online media, including Internet TV.
More information can be found at www.sphiinkawards.com.sg.
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.
In the radio business, SPH has a 92.9% per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.
For more information, please visit www.sph.com.sg