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Lianhe Zaobao launches Thumbs Up Little Junior for pre-school children

Singapore, 5 August 2013 --- Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings, will be launching a new student newspaper called Thumbs Up Little Junior for pre-school children. 

The new publication encourages children to pick up the reading habit at a young age. It also provides pre-school children with a Chinese publication which is set in a local context and relevant to their daily lives.

Sponsored by the Lee Kuan Yew Fund for Bilingualism, Thumbs Up Little Junior will be distributed free to over 30,000 children from pre-school operators under the Anchor Operator Scheme and pre-schools run by Voluntary Welfare Organisations for one year. The 12-page full-colour newspaper is published bi-weekly. 

Thumbs Up Little Junior is the latest addition to Lianhe Zaobao's suite of student newspapers, following Thumbs Up Junior for primary one and two students, Thumbs Up for students between primary three and primary six, and zbCOMMA for secondary school students. 

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: "With the addition of Thumbs Up Little Junior, we have covered a broad spectrum of student readers from pre-schools to secondary schools, thereby enabling us to cultivate the reading habit from young. We aim to provide a quality Chinese newspaper for every reader from pre-school to university. We hope these high-quality Chinese language reading materials will assist them in their bilingual learning journey.” 

Ms Ong Hui Yong, Editor of Thumbs Up Little Junior, said: "The pre-school student newspaper makes use of colourful illustrations to attract the attention of young readers. We have included interesting news, games, serial comics and picture stories to help parents and teachers to engage and interact with the students, while cultivating their interest in learning the Chinese language."

In order to meet the needs of pre-school learning, the student newspaper has invited experienced pre-school educators to incorporate activities, situational learning, nursery rhymes, educational games and crafts to engage young readers. In addition, stories which are illustrated by Singapore artists will also make reading more fun. 

Pre-school educators from NTUC First Campus and Creative O Preschoolers' Bay have partnered Thumbs Up Little Junior to help to develop its content. In July, two of My First Skool childcare centres were engaged in the pilot project to use Thumbs Up Little Junior as teaching materials and have garnered positive response. 

Dr Connie Lum May Lin, Head, Chinese Language Curriculum of NTUC First Campus said that one of the biggest highlights of the new student newspaper is the bilingual news segment which is specially edited for children. It encourages them to express themselves in words and also promotes analytical thinking. 

The first copy of the bi-weekly Thumbs Up Little Junior will be published on Friday, 9 August. The subsequent issue will come with a Thumbs Up Little Junior Learning Passport for students to write down what they have learned and earn rewards after a specific learning task has been completed.

A copy of Thumbs Up Little Junior costs $1.20. Families, childcare centres and kindergartens which are keen to subscribe to Thumbs Up Little Junior can contact 6319 8533/ 6319 2212 for more information, or email
ccarmen@sph.com.sg/ amyhong@sph.com.sg

Media Invitation

Your reporter and photographer/ cameraman are invited to cover the official launch of Thumbs Up Little Junior on 16 August. Mr Heng Swee Keat, Minister for Education, has been invited to launch the student newspaper. 

Launch of Thumbs Up Little Junior
Date : 16 August 2013 (Friday)
Time : 3pm - 4pm
Venue : My First Skool, 505 Yung An Road, S'pore 618616
Guest of Honour : Mr Heng Swee Keat, Minister for Education
(Due to carpark restrictions at the childcare centre, members of the media are advised to park at the multi-storey carpark at Taman Jurong Market and Food Centre located opposite the childcare centre)

2.40-3.00pm Arrival of guests

3.00pm Guest of Honour arrives

3.05-3.10pm Performance by students

3.10-3.15pm  Speech by Mr Lim Jim Koon, Editor-in-Chief of the Chinese Newspapers Division, Singapore Press Holdings 

3.15-3.20pm Guest of Honour launches Thumbs Up Little Junior

3.20-3.25pm Cake-cutting ceremony

3.25-3.45pm Classroom observation - K1 and K2 children participate in guided activities of Thumbs Up Little Junior 

3.45-4.00pm Refreshments

Please confirm your attendance with Francis Mah at 6319 1028 or Email: 
mahys@sph.com.sg by 13 August



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Ms Ong Hui Yong
Editor
Student Publications
Lianhe Zaobao
Singapore Press Holdings
Tel: 6319 1879
Email: onghy@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
Tel: 6319 1028
Email: 
mahys@sph.com.sg

About Thumbs Up Little Junior

Thumbs Up Little Junior(《小小拇指》) is a 12-page full colour biweekly published on Fridays targeting at the K1 and K2 children. The publication covers a wide range of content, including picture stories, news, nursery rhymes and comics. Interesting games and activities developed with the help of experienced pre-school educators will also be featured to enliven young children’s reading experience.

About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.