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It is Official! HOT FM91.3 broke the Guinness World Record

Singapore, 23 August 2013 – Singapore’s number one hit music station, SPH UnionWorks' HOT FM91.3, has achieved a world record following the attempt to break the record for the Longest Marathon for a Radio Music Show DJ – Team.

In their attempt to break the Guinness World Record for the longest radio show for a duo, HOT FM91.3 DJs Gerald Koh (better known as Boy Thunder or BT) and Adam Piperdy spent 77 hrs 11 mins doing their show live in a glass container at Plaza Singapura, spreading the message to bring happiness everywhere with StarHub Mobile. Starting their show from 20 March 2013, Wednesday at 6am, Boy Thunder and Adam were positive about completing the task. As the days progressed, it was clear that the weather was one of the main challenges they had to overcome. Nevertheless, the support from their fans and members of the public made them more determined to continue and complete the challenge.

The previous record of 74 hrs 03 mins was held by Christopher Firth and Richard Parker at Hatch End High School Academy in Harrow, Middlesex, United Kingdom, from 18 to 21 January 2013.

When told of the confirmation from Guinness World RecordsBoy Thunder said: “We thought it was just a joke, as the attempt was made about four months ago and during the attempt, we heard that there were other stations overseas attempting to break the same record. It is definitely great news but what is more important is the stronger bond between Adam, Josh and I, and the friendships forged with the fans.”

Adam had just four simple words: “Yes! I love it!”

BT, Adam and Josh now helm the evening show from 4pm to 7.30pm every weekday while Shan Wee and Cheryl Miles start the day with The Shan and Cheryl show from 6am every weekday.

Come September, HOT FM91.3 will embark on another challenge – Shan and Cheryl will attempt to attend 48 parties in 48 hours. Fans simply have to tune in to HOT FM91.3 to find out how they can be part of the fun.

Please visit the Guinness World of Records website for more info: 
http://www.guinnessworldrecords.com/world-records/8000/longest-marathon-for-a-radio-music-show-dj-team

For more details, please contact:

Ms Serene Lim
Deputy Head of Marketing
SPH UnionWorks Pte Ltd 
DID: 6319 1514
Email: 
lserene@sph.com.sg 

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg

Ms Joelyn Tan
Executive 
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1895

Email: 
tjoelyn@sph.com.sg


About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates three radio stations, HOT FM91.3, UFM 100.3 and Kiss92. 

HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 30. With a listenership of 331,000, HOT FM91.3 is the number one hit music station in Singapore.


Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often.

The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the street with car decal giveaways and live broadcast, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with Hot FM’s iPhone & Android apps. 

The HOT FM91.3 line-up includes the Shan and Cheryl Show in the mornings from 6am to 10pm. JJ plays non-stop hits from 10am to 4pm followed by BT, Adam and Josh during the evening time belt from 4pm to 7.30pm. Charmaine Yee of the HOT 30 Countdown rounds up the day with the daily fan rated chart show.

The newest radio station to hit the local FM market, Kiss92, launched on 3 September 2012 targets women and families. It provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining. Kiss92 is also Singapore’s fastest growing station with a listenership of 419,000 in a short span of nine months.

Kiss92 brings on experts to share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It also covers Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines, 

Maddy, Jason and Arnold in the morning start the day from 6am to 10pm followed by Claressa Monteiro jazzing up the afternoon from 10am to 4pm. John Klass takes fans home helming the 4pm to 8pm show.

UFM 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment. 

The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning, and DJs Anna and Jingyun in the evening. Lunch time programme is helmed by Yuling from 10am to 2pm followed by Liangquan from2pm to 5pm.

The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities.

 

About Singapore Press Holdings Ltd

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages, and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 300 million page views with 20 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.