SINGAPORE, - The Straits Times, the English flagship newspaper of Singapore Press Holdings, was accorded Superbrand status at the Superbrands Tribute event held at the Shangri-La Hotel Singapore today.
The special award was presented to Mr Warren Fernandez, Editor of The Straits Times. The flagship English daily of Singapore Press Holdings was voted Singapore's favourite newspaper, beating seven other newspapers identified by a survey commissioned by Superbrands Singapore. The survey results showed that The Straits Times achieved more than four times the total number of votes compared to its nearest rival.
Mr. Fernandez said: "These days, consumers of news have many sources they can turn to. So we at The Straits Times deeply appreciate that they continue to see ST as their top choice for news. We will continue to develop our print, online and mobile products to deliver the news that matters to our readers wherever they are. We will do so any time, any where and any way they want it."
At the event today, Superbrands also honoured 27 of Singapore's favourite brands. More than 100 brand delegates, special guests and media partners attended the Supberbrands tribute event. All the brands present had earned the accolade to be known as a Superbrand and are entitled to use the distinctive Superbrand gold logo on their advertising and marketing collaterals, as well as on their packaging.
Mr. Mark Pointer, CEO of Superbrands Singapore, said: “Brands need to add meaning to people’s lives. How a brand resonates with its audience and the extent to which the consumer trusts the brand is crucial.
"Brands need to constantly evolve and stay relevant in order to maintain Brand loyalty. A great brand like The Straits Times does this and that’s why consumers Identify with it and think of it as their favourite brand."
Superbrands is the world’s largest brand promotional platform and operates in more than 80 countries around the world. Originally launched in London in 1994 and Singapore in 2002, the Superbrands Programme identifies and pays tribute to the leading consumer brands and is actively helping many successful Singapore companies leverage on their Superbrands Status through a multi--‐tiered promotional platform.
The brands participating in Singapore's Superbrands programme were identified by Singapore consumers as being their favourite brand within a respective product or service category. The research agency, BDRC Asia, conducted the research and the results were based on the responses of 1,500 consumers aged 18 to 55 years of age, who identified their favourite brand across 106 different product and service categories.
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For more information, please contact:
Ms Shahrena Hassan
Editorial Projects Unit
English and Malay Newspapers Division
Singapore Press Holdings Limited
DID: 6319 5097
Mr Gary Yeo
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225
About The Straits Times
The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore.
Quality news, in-depth analyses, impactful commentaries and breaking stories are packaged to give readers riveting accounts of events in Singapore, the region, and beyond.
The Straits Times' key strength is in its world class coverage of news outside Singapore. With 20 bureaus in major cities around the world, The Straits Times correspondents bring world news to readers on a Singapore platter, helping them appreciate world events from a Singaporean perspective.
In keeping with the times, The Straits Times introduced weekly supplements such as Digital Life (DL), Urban and Mind Your Body (MYB) to complement The Straits Times as well as IN and Little Red Dot to cater to young readers in schools. In 2010, IN won the World Young Reader prize for the Newspapers In Education category. The prize was awarded by the World Association of Newspapers and News Publishers (Wan-Ifra).
The Straits Times also has an online presence at www.straitstimes.com. The site features top stories, blogs and an online forum threads. Also under The Straits Times' umbrella are citizen journalism site Stomp and online television service The Straits Times RazorTV.
About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages, and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 300 million page views with 20 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.
Established in 1994, Superbrands is the world's leading international brand marketing and promotional programme that celebrates the best and most valued brands in more than 80 countries around the world. Participation in Superbrands is strictly by invitation only and only qualified brands are eligible for participation. Superbrands Singapore is under license to SB Asia Pte Ltd.
For more information, please visit http://www.superbrands.com/sg