Now into its 12th year, the Asian Media Awards is organised by WAN-IFRA, which represents more than 18,000 publications, 15,000 online sites and over 3,000 media companies in more than 120 countries.
SPH clinched two Gold awards. The first was for “Best in Newspaper Marketing” by My Paper's marketing campaign when it underwent a revamp in 2012. Besides a major trade launch, My Paper's marketing campaign included creative advertisements on print, online as well as via outdoor advertising. The paper also rolled out its revamped edition with events such as distributing free coffee to executives and even a flash mob featuring 40 cyclists dressed in executive wear reading the bilingual freesheet in the heart of the busy Central Business District.
The second Gold award was for “48 Values From The News: The Straits Times Guide To Building Character”, a teachers’ handbook produced by The Straits Times’ Schools team, which won in the “Best in Community Service” category. The award recognises the newspaper’s efforts in going beyond the traditional roles of educating and entertaining readers to becoming an active player in leading and implementing social service campaigns for the community. Earlier on 9 September, the initiative took the top award for the WAN-IFRA World Young Reader Prize in the “Learning With News” category.
On the win by My Paper’s marketing campaign, Mr Tommy Lim, Head, Creative Services & Product Branding and Promotions, Marketing Division, said: “We are deeply honoured by the accolade. It is a nice recognition of the team's creativity and tremendous effort in the project, and the decision makers who believed in us. More importantly, the win shows that creativity and innovative ideas continue to be the key to getting results. While the media space may become more crowded and competitive, creativity in communication, advertising and events is still the key differentiating factor in creating the intended impact in the marketplace.”
Commenting on the win by the “48 Values From The News” handbook and its other recent accolade, Mr Warren Fernandez, Editor of The Straits Times, said: “We are delighted with this double honour for our Schools team. This enterprising team strives to keep coming up with creative and interesting ways to help teachers in the classroom and engage our younger readers. Winning these international awards will be a strong encouragement to the team to keep innovating."
Commenting on the award for the Delhi rape case, he added: "This heart-breaking story of an innocent young victim touched Singaporeans and people around the world. Our Straits Times team of correspondents in Singapore, India and around the region, stayed with it throughout, filing not only for our print edition, but also for our main website – Singapore Press Holdings Ltd (SPH) has won six awards at this year’s Asian Media Awards held in Bangalore, India, on 11 September ( ). straitstimes.com, and our Asia-focused vertical ST Asia Report, www.stasiareport.com. When something significant like this happens in Asia, The Straits Times will be there to bring the story home to our readers in Singapore and beyond."
“Father and Son”, a photograph of a two year old boy pushing his father’s wheelchair, was published in The Straits Times in June 2012 (see attachment below). The heartwarming picture won the paper’s photojournalist Nuria Ling the Silver award in the “Best in Photojournalism – Feature Photography” category.
There was a tie for Silver in the “Best in Editorial Content – Newspaper Breaking News Article” category. The Straits Times won for its report on the Delhi gang-rape tragedy, while The New Paper won for its coverage of Former Speaker of Parliament Michael Palmer’s extra-marital affair.
Chinese luxury lifestyle magazine ICON Singapore won a Bronze award in the “Best in Design – Magazine Overall Design” category for its April 2012 issue (see attachment below). It is published by SPH Magazines Pte Ltd (SPH Magazines), a wholly-owned subsidiary of SPH.
The design concept of the winning issue featured strong, attention-grabbing images using different photography techniques, complemented with the creative use of typographic treatments on its cover as well as its feature pages inside the magazine. The result conveyed an elegant and ultra luxe lifestyle feel to the entire magazine and ensured that the overall look resonated with ICON Singapore’s high net worth women readers.
A full list of the awards received by SPH and SPH Magazines can be found below:
BEST IN NEWSPAPER MARKETING – GOLD
- My Paper Revamp Campaign 2012
BEST IN COMMUNITY SERVICE – GOLD
- The Straits Times (48 Values From The News: The Straits Times Guide To Building Character)
BEST IN EDITORIAL CONTENT – SILVER (TIE)
Newspaper Breaking News Article
- The Straits Times (Delhi gang-rape tragedy)
- The New Paper (Source. Messages. Scandal)
BEST IN PHOTOJOURNALISM – SILVER
- The Straits Times, Nuria Ling for “Father and Son”
BEST IN DESIGN – BRONZE
Magazine Overall Design
- ICON Singapore (April 2012), SPH Magazines Pte Ltd
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 300 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.
In the radio business, SPH UnionWorks Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited.
The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:
· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.
The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit www.sph.com.sg