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more Local. more Vocal. more Social. The New Paper: Read us aNew

Singapore, 18 September 2013 – On 3 October, a revamped, revitalised, refreshed newspaper, still appropriately called The New Paper (TNP), will hit newsstands. Its design style will be more "urban chic", and its focus will be on relating to readers, especially in the way it projects and packages its stories.

In a sentence, it will be 
more local, more vocal, more social.

This year marks TNP's 25th anniversary, and this is the first major revamp of TNP since 2007. The new look TNP will present a seamless flow of news from cover to back, with a daily sports pullout and a weekly entertainment section that will improve the reader's experience. 

LOCAL – TNP prides itself on serving its readers by featuring what's most relevant to their lives and interests. It will focus on issues and stories that resonate with readers. With its strong focus on local news, TNP is the paper for anyone who wants to have a simpler take on the issues that matter to Singaporeans.

VOCAL – 
TNP will also be about attitude. Its writers will be more opinionated, more controversial, more robust in its streetwise analysis, for readers to relate to, or even hate.

SOCIAL – 
Besides providing its own street-smart analysis on hot topics, TNP will let readers know what ordinary Singaporeans as well as experts think by aggregating snapshots from popular blogs and contributions from readers via email, Facebook or Twitter. There will be greater synergy between the print and online versions of TNP. The paper aims to be the platform for its readers' views.

New features

M – Movies, Music, Makan and More!
The New Paper will bring readers the latest and best in Movies, Music, Makan...and More with its new mid-week 12-to-16-page magazine called 
M. To be published in the The New Paper every WednesdayM is the quintessential guide to lifestyle topics which are closest to Singaporeans' hearts. It replaces the weekly magazines in the past, namely First which carries news on entertainment and movies, and Loudwhich focuses on music.

New sports pullout section

TNP is known for its strong sports pages, with its insightful analysis of popular sports, soccer being top of the list. Fans read TNP for its in-depth stories that are still easy to read, complete with arresting visuals and interesting infographics. To improve reader experience, the sports section will now be a daily pullout which would be convenient for both sports fans and non-sports fans, since the paper can now be more easily shared. 


Mr Ken Jalleh Jr, who oversaw the revamp, said: “The process began late last year and involved the most extensive qualitative survey we've ever done, involving three big focus groups over six months. The one big question they helped us answer: What do today's readers want? Their views helped us shape a whole new approach to story-telling through packaging. The key is really the way compelling content is projected; the thrust is to relate rather than intimidate, to communicate, not decorate.”

Mr Dominic Nathan, Editor, The New Paper, said: “The New Paper has always strived to be different. The refreshed TNP will be even more different, with its hyper-local approach, its robust voice, and its interaction with readers."

The New Paper Revamp Trade Launch

On 18 September, more than 200 partners and advertisers will get an exclusive preview of the revamped TNP at a trade launch to be held at Bacchanalia. Besides getting to know the new features of the paper as well as the people behind the paper, guests will be entertained by host Chua Enlai and local rapper Shigga Shay, who is most known for his song "Lim Peh". 

No TNP event is complete without The New Paper New Face girls. This year's TNP New Face finalists will be on hand to help guests send their well wishes via Twitter and to post their photos on TNP’s Instagram page. 

All guests will also walk away with a goodie-bag that will have a TNP New Face calendar and an attractive TNP universal charger in it. 

 

 



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Manager
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097
Email: 
cheongcy@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet 
editions of SPH newspapers enjoy over 300 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting
In the radio business, SPH UnionWorks Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice. 

Properties
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

- Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
- The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 

For more information, please visit 
www.sph.com.sg.