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Record deals sealed at FLAsia

Singapore, 9 October - A record number of seven deals were sealed at the Franchising & Licensing Asia (FLAsia) exhibition and conference, held at Singapore’s Marina Bay Sands Expo and Convention Centre from 3 to 5 October.

Organised by BizLink Exhibition Services Pte Ltd, a subsidiary of Singapore Press Holdings (SPH), the event showed the resilience of the franchise scene in face of the global downturn. It also strengthened FLAsia’s position as the international event for entrepreneurship, business opportunities and intellectual property rights in Asia.

Deals were already inked on the first day of the event, when it was officially opened by Mr Teo Ser Luck, Minister of State for Trade and Industry.

Ms Sally Forrest and Mr Vikas Malkani of licensor Soul Centre Pte Ltd signed a contract with licensee Mr Adimas Danny Soeryadjaya for a three-year unit license in Jakarta, Indonesia. Fun Toast Pte Ltd and franchisee Ms Jess Lee also entered into a partnership for a single unit franchise in Singapore.

Soul Centre conducts a life-skills programme, SoulKids®, which helps develop essential abilities such as leadership, independence, discipline, teamwork and self-understanding through games and experiential learning; while Fun Toast is a coffee chain that has six outlets in Singapore with three more in the pipeline.

Mr Winston Lim, General Manager of BizLink Exhibition Services, said: “We are extremely delighted to see many entrepreneurs realise their dreams at FLAsia, with a record signing of agreements this year.”

Three franchisors, Much, Seriously Additive Mathematics, and The Eight Note also signed their individual franchise agreements with franchisees at FLAsia 2013. 

Mrs Hsien Naidu, founder of Astreem Consulting Pte Ltd, said: “With a tightening labour market and rising retail rentals in Singapore, franchising is really becoming a vehicle of growth that business owners are starting to take seriously. The keyof course, is investing the necessary resources in terms of human capital, technology and financial investments.”

More partnerships were forged on Day 2 and 3 of the exhibition. 

Chef’s Noodle, a rapidly expanding three-year old Asian-fusion style franchise restaurant with 52 outlets in Korea and overseas footprints in Philippines, Hong Kong, and Singapore, signed a Memorandum of Understanding for a Master Franchise with a Malaysian corporation to operate the brand in Malaysia.

Chef’s Noodle was also one of the participants at the largest ever Korea Pavilion in FLAsia. Taking age-old Korean recipes and adding a modern twist, Chef’s Noodles serves both noodles and rice dishes with its well-balanced combination of meat and vegetables and a hearty beef-based broth.

The Cheese Steak Shop and local franchisee Mr Manson Tay signed an agreement to open a single unit in Singapore with the option of having another one within the year.

Originating from the US where they currently have 31 branches, The Cheese Steak Shop is the only known restaurant chain in Northern California that makes the tasty and original Philadelphia-style cheese steak sandwich, combining the mouth-watering taste of prime cut beef, grilled onions and cheese.

The brand made its first foray outside the US to the Philippines, via Ms Mai Uy who obtained the Master Franchise rights after she fell in love with the sandwiches while studying there. 

Now coming to Singapore for the first time, Mr Manson is positive about expansion plans and hopes to open at least two outlets in the first year. Just last year, he spotted the brand at FLAsia 2012’s exhibition and was drawn to its uniqueness and immense potential for the local market.

On the signing, Ms Mai Uy from The Cheese Steak Shop said: “We are very excited to have this signing at FLAsia and we look forward to its expansion in Singapore. We believe Manson will help take The Cheese Steak Shop to greater heights in Asia.”

Apart from the many deals sealed, the first ever roundtable discussions at the FLAsia International Conference received positive feedback from delegates. The inaugural closed-door networking event, Taste of International Franchise, held for overseas group delegations, trade bodies, media, conference speakers and delegates, was also well-received. 

FLAsia will return from 16 to 18 October 2014. For more details, visit

Captions: (From left to right) Mr Adimas (Danny) Soeryadjaya, PT. Pura Vida International, Ms Sally Forrest & Mr Vikas Malkani, Soul Centre, Ms Karen Eidsvik Moody, Chair, Franchising & Licensing Association (Singapore), Mr Teo Ser Luck, Minister for Trade and Industry, Ms Jess Lee, Fun @ Anson Pte Ltd, Mr Teo Chee Hian, Fun Toast Pte Ltd, Mr Chua Wee Phong, Executive Director, BizLink Exhibition Services.

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E
For more information, please contact:

Ms Melissa Teo
Marketing Executive
BizLink Exhibition Services Pte Ltd 
DID: 6848 5936 

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226

About Franchising and Licensing Association (Singapore) (FLA) 
Franchising and Licensing Association (Singapore) (FLA), started as Singapore's national franchise body. It was one of the founding members of the World Franchise Council. FLA, formerly known as 
Singapore International Franchise Association (SIFA), was established in 1993 with the mission to nurture and develop Singapore's franchise industry. 

Heeding the Singapore Government's call to move towards a knowledge- based economy; coupled with the increasing synergy between Franchising, Branding and Technology Licensing, the 
Association has taken the initiative of enlarging the membership representation and scope of the 
Association to include companies engaged in Branding and Technology Licensing. 

Promoting Singapore as a franchise hub and coupled with members' common objective of business growth and expansion through franchising and licensing formats, the Association seeks to continually promote the platforms of Entrepreneurship and Internationalism in the industry. 

Promoting the use of franchising, licensing and branding as a growth strategy for Singapore enterprises, FLA works with its members to upgrade professionalism and self-regulate, thus enhancing and protecting the image of franchising, branding and licensing. This is achieved through education programmes as well as platforms for exchanging ideas & exploring areas for co-operation. 

FLA through its partnership with government agencies and national franchise and licensing bodies in other countries also assist members in their international marketing programs.

About BizLink Exhibition Services Pte Ltd 
BizLink Exhibition Services Pte Ltd is Singapore’s leading exhibition organiser in the fields of gifts and premiums, stationery and office supplies, and also in the sector of franchising and licensing. 

A forward-thinking organisation with a dynamic team having over 30 years of collective experience in exhibition organising and management, BizLink Exhibition Services works in tandem with its clients and is fully committed to providing utmost quality services to its exhibitors, delivering exceptional results.

About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages, and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 300 million page views with 20 million unique visitors each month. Other new media initiatives include AsiaOne,, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit