Singapore, 13 October, 2012 – About 500 women showed up this morning for Shape Yoga by the Sea 2013, held at Casuarina Grove, East Coast Park.
Shape Yoga by the Sea 2013, currently the largest of its kind, is part of a series of all-women outdoor mass yoga events organised by Shape Singapore, a magazine published by SPH Magazines Pte Ltd. It is the fifth instalment of Singapore’s first women-only mass yoga work-out.
This year, the event welcomed a guest instructor from the United States: Tara Stiles, celebrity yoga trainer and Reebok global fitness ambassador. The work-out lasted one and a half hours, with Vivafit instructors leading the first 45 minutes and Tara leading the second half of the session. At the end of the event, all participants received an attractive wellness pack worth $40 each.
Li Yuling, Editor of Shape, said: “From the growing participation numbers and positive feedback, Shape Yoga events have been very well received. Yoga is a low-impact work-out that offers both physical and mental benefits. Besides improving flexibility and endurance, studies have shown that yoga can also boost concentration and memory. But these are not the only reasons for the popularity of Shape Yoga events. For many of us, the company is just as important as the activity itself. Shape Yoga by the Sea gives women the chance to exercise with their friends in a relaxed and unintimidating setting. Team Shape will continue to create more opportunities for women to come together in the name of health and fitness.”
Diana Lee, General Manager, Fashion & Beauty, SPH Magazines, said: “Over the past nine years, Shape magazine has played a pivotal role in the women’s fitness movement in Singapore. The growing demand for events such as Shape Yoga by the Sea shows that we are on the right track. As Singapore’s leading active lifestyle magazine, we are heartened by the increased participation by women of all ages and fitness levels. We thank our participants and sponsors for their support and look forward to the continued success of this fitness platform.”
Shape Yoga by the Sea 2013 was presented by Korean skincare brand Laneige and co-presented by Reebok and Vivafit, with BorschMed as official food supplement and Glaceau Vitaminwater as official vitamin beverage.
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About Shape Singapore
Shape is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 46,000 (according to the AC Nielsen Media Index 2011), Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.