SINGAPORE, – SPH Magazines has signed an agreement with PEAK HK Publishing Limited, a newly formed subsidiary under the SCMP Group, to license the Hong Kong edition of The Peak magazine to the SCMP Group. SPH Magazines is the publisher for The Peak in Singapore, Malaysia, and Indonesia.
This deal brings a leading English language luxury lifestyle publication to the SCMP Group, complementing its existing strong portfolio of products that cater to luxury advertisers and consumers. This move follows SCMP’s announcement earlier this month that it will publish Esquire. The Peak will mark the third men’s title under the Group, which also publishes ELLE Men.
The Peak magazine was first published by SPH Magazines in Hong Kong in 2004. The well-regarded title specialises in a world of exclusivity and prestige, with a closed circulation targeting highly affluent professionals and social elites. It is predominantly read by senior level businessmen who travel frequently and earn an annual salary above US$400,000.
Hong Kong’s edition of The Peak magazine will be under the leadership of Josephine Chan, Managing Director of SCMP Magazines Limited, who also heads the Group’s other glossy magazine titles such as ELLE, ELLE Men, Cosmopolitan, CosmoGirl! and Harpers’ Bazaar.
Ms Chan said: “The Peak will add an additional boost to our luxury lifestyle portfolio for the English language market. We see the potential to grow the title by combining our expertise in premium magazine publishing and distribution, our English editorial expertise as well as our knowledge and connections with luxury advertisers and senior business leaders.”
Mr Dennis Pua, Managing Director, SPH Magazines, said: "This strategic partnership between SPH Magazines and SCMP is a win-win commitment between two strong media companies. We are confident that The Peak will be brought to even greater heights."
The SCMP Group plans to release its first edition in early 2014 with a strengthened editorial, design and distribution strategy.
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About SCMP Group Ltd
SCMP Group Limited (SEHK: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong's internationally recognised English language newspaper and has the city's most affluent and influential readership.
First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, iPad™ and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 64 awards in 2012 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Morning Post, the Chinese editions of Cosmopolitan, Harper's Bazaar, ELLE, ELLE Men and CosmoGirl!, HK Magazine, The List,Where Hong Kong, and Where Chinese玩儿.
For more information, please visit us at www.scmpgroup.com.
About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.
In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.com,Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.