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Lianhe Zaobao launches new online portal zaobao.sg at Zaobao Forum

Singapore, 21 November 2013 --- Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH), will be launching its newest online portal zaobao.sg on 22 November. Online readers will be able to access zaobao.sg when it goes "live" tomorrow.

Zaobao.sg is a one-stop information portal for local Zaobao readers. Through this website, readers can gain access to in-depth reports and opinion pieces carefully produced and curated by Zaobao’s team of editors and reporters. There will also be breaking news and a newly revamped local stock market microsite. 

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: “Development in technology allows us to further differentiate between markets. Zaobao readers in Singapore can now look forward to an online portal that they can call their own. With a stronger focus on local issues, we hope to foster a stronger relationship with our readers in Singapore.”

Zaobao.sg will offer readers information and digital experience which they will not get from the print version. With the launch of zaobao.sg, it brings the newsroom one step further into the digital age.Zaobao.sg will emphasise more on visual elements like photos, videos and interactive media. The website also enhances Zaobao's status as the go-to place for readers to air their views. It will curate hot topics du jour and will invite readers to comment and share their views online.

Through this website, Lianhe Zaobao will not only reach out to young Singaporeans via smart phones, tablets and laptops, it will also help the elderly readers to acquaint themselves with the digital world. It will establish itself as the eminent source of online information for local Chinese readers.

Those who wish to access 
zaobao.com can also do so via customised links that appear at the top of the zaobao.sg home page. The Lianhe Zaobao newsroom will continue to curate information that is relevant to both local and overseas readers. Users can switch between the home pages of zaobao.sg and zaobao.com with ease. Together with zaobao.comzaobao.sg will continue to provide online users with Lianhe Zaobao's trusted brand of journalism, in more exciting ways than before.

Dr Zhou Zhao Cheng, Lianhe Zaobao’s Online Editor, said: "With local reader's interests firmly in mind, 
zaobao.sg will be the portal of choice for them to obtain and share information. Users can also actively participate in discussions on zaobao.sg."

Zaobao.sg will be officially launched at The Zaobao Forum on 22 November at SPH News Centre Auditorium. Prime Minister Lee Hsien Loong will be the Guest of Honour at the Forum.

The Zaobao Forum, conducted in Mandarin, is held in conjunction with Lianhe Zaobao's 90th anniversary this year. 

Mr Goh said: "When Zaobao first embarked on a series of dialogue sessions with cabinet ministers, we realised that providing readers with a platform for such engagement in a language that they are most comfortable in really matters. Hence, the Zaobao Forum is the most natural and fitting choice in deciding upon a finale to our string of celebrations commemorating Zaobao’s 90
thanniversary. It is Zaobao’s honour to have Prime Minister Lee Hsien Loong as the Guest of Honour for the Forum."

The Zaobao Forum is open only to invited readers and guests. Readers can watch a "live" webcast of PM Lee's keynote speech on 
zaobao.sg. The webcast will commence at 7.45pm on 22 NovemberZaobao.sg will also be providing breaking news updates on the forum discussion.


Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
 

 

For media queries, please contact:

Ang Yiting
Asst News Editor
Lianhe Zaobao
Tel: 6319 1482
Email: 
angyt@sph.com.sg

Tan Leng Tuan
Asst News Editor
Lianhe Zaobao
Tel: 6319 2356
Email: 
lengtuan@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications & CSR
Tel: 6319 1028
Email: 
mahys@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 300 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting

In the radio business, SPH UnionWorks Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 

Properties

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 


The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:


· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.


The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 

For more information, please visit 
www.sph.com.sg