Singapore, - Singapore Press Holdings' (SPH) STClassifieds was awarded Print Campaign of the Year at the Hall of Fame Awards 2013 last Friday.
Entries for the awards, organised by the Institute of Advertising, are judged based on creativity as well as results and effectiveness. The STClassifieds launch campaign, created by Goodfellas, emerged top spot from four other nominees including STCars (also by Goodfellas and SPH Online Classifieds, ST701), KFC, P&G Duracell and Samsung Asia.
Mr Patrick Low, its Founder and Creative Partner, said: "This accolade reinforces the strength of the press as a medium in any major product launch, even in the case of STClassifieds, an online portal."
Since its launch, STClassifieds has garnered over 19,000 app downloads, 90,000 product and service listings, 3.5 million page views monthly, 1 million visitors monthly and 100,000 Facebook fans.
In addition, the STCars Anti-Drink Driving campaign has earlier nabbed a Bronze amongst 11 other nominees under the TV & Film category in the GONG Singapore Creative Circle Awards, organised by the 4As (The Association of Accredited Advertising Agencies). Entries were judged based on creative concept and follow-through execution.
Mr Low added: "There is no greater joy than to create ads for a good cause, and winning the GONG is a welcome bonus".
Mr Johnson Goh, Vice President and Head of SPH Online Classifieds, ST701, said: “We are honoured to receive these awards for STClassifieds and STCars and to be recognised by professionals for the fruits of our labour with our partner. More importantly, we are glad to be able to communicate our message and brands to the public and our users successfully."
Caption: (Left-Right) Patrick Low (Founder/Creative Partner, Goodfellas), Johnson Goh (Vice President and Head of SPH Online Classifieds, ST701), Steven Wong (Head of Marketing & BD, ST701) receiving Print Campaign of the Year for STClassifieds at the Hall of Fame Awards 2013
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Linda Lee (Ms)
Marketing Manager, ST701
Singapore Press Holdings Limited
DID: 6319 8919
Deror Wong (Mr)
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
First launched on March 24, 2006 as a job portal, ST701 carries the initials of The Straits Times, Singapore Press Holdings’ flagship newspaper and Singapore´s national English broadsheet. The numbers “701” convey what the user will experience: 7 days a week search at the 01 place that matters.
In 2007, ST701 expanded its scope to include motoring, property and general classifieds. Now, ST701 comprises four verticals, namely: STJobs; ST701 Cars; STProperty; and ST701 Shops. Collectively, the four verticals make up Singapore’s leading online marketplace for classified advertisements.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 300 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.
In the radio business, SPH UnionWorks Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited.
The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:
· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.
The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit www.sph.com.sg