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SPH Magazines partners with Happy 3 Media to launch revamped

Singapore, 19 December 2013 – SPH Magazines Pte Ltd (SPH Magazines) has entered into a partnership with Happy 3 Media to revamp, Singapore’s premier website on video gaming news and reviews. 

SPH Magazines, which manages and runs popular websites such as,, and among others, owns and runs’s content and community discussion portal since 2006. The site currently boasts a community strength of 126,000 gamers with 1.3 million pageviews a month.

Happy 3 Media, which operates video gaming website, has collaborated with the team to redesign and given it an updated look and feel. SPH Magazines and Happy 3 Media launched the revamped website today, along with a new logo marking the change of creative direction for the website. 

As part of the partnership agreement, Happy 3 Media will also be responsible for the content and editorial management of – including the complete integration and merger of – and manage all social media engagements for the GameAxis brand. 

Leveraging on Happy 3 Media’s editorial expertise in contemporary video game culture, the new will not only continue to be a trusted source of high-quality video game news and reviews, it will also incorporate relevant opinions and commentary on digital entertainment lifestyles, including more extensive coverage of the burgeoning e-sports scene in Singapore, Malaysia and the rest of Southeast Asia.

Dr. Jimmy Tang, Group Editor of HWM Singapore and, SPH Magazines, said: "We are very pleased to have Happy 3 Media as a strategic partner in the redesign of Their wealth of experience in both the digital media marketing side of the video game industry as well as a successful on-the-ground editorial approach to will help us build upon the strong communal foundations of the GameAxis brand and drive the creation of fresh, new content ideas that will be relevant to both readers and advertisers.”

Mr Aaron Yip, Managing Editor of Happy 3 Media, will spearhead the project. Mr Yip said: “We are proud to have been chosen to help power up one of Singapore’s beloved video gaming properties and are confident that the enhanced website and content that Happy 3 Media brings to the table will help expand its brand presence and reach.”

Co. Regn No.: 196900476M

For more information, please contact:

Terence Ang
Product Manager and
New Media
SPH Magazines Pte Ltd

6571 7175

Adrian Cheong

Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 2261
E-mail :

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications,, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About Happy 3 Media

Happy 3 Media Pte Ltd (H3M) is a boutique Singapore-based provider of digital media and creative services. H3M also develops social media applications and campaign management that helps businesses attracts audiences, engage customers and realise revenue. Operating since 2009, H3M launched in 2011 to serve as a gaming gateway promoting video games and pop culture through editorial and event projects.