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The Straits Times launches Myanmar edition

Singapore, 24 March 2014 - The Straits Times (ST), the English flagship daily of Singapore Press Holdings Ltd (SPH), will launch its inaugural edition in Myanmar tomorrow.

SPH has licensed RVi Group to print and distribute ST daily. With a circulation of 5,000 copies and printed in English, The Straits Times will be the largest circulating international newspaper in Myanmar. Distribution will be concentrated in the major cities of Yangon, Naypyidaw and Mandalay, focusing on both local and foreign businessmen. Copies will also be circulated to ministries, businesses, major hotels, airlines, bookshops and supermarkets.

Mr Chua Wee Phong, Executive Vice-President, Circulation, SPH and Mr Argus Ang, CEO, The RVi Group, will be signing an agreement at Sedona Hotel in Yangon tomorrow. This historic moment will be witnessed by Deputy Minister of Information, U Ye Htut and Singapore Ambassador to Myanmar, Mr Robert Chua.

Mr Chua Wee Phong said: "The launch of The Straits Times in Myanmar will keep readers informed of important news events in the world, the region and in Singapore. As a trusted newspaper brand in the region, we are honoured to be part of Myanmar's continuing rapid development."

Mr Warren Fernandez, Editor, The Straits Times, said: "We have watched the re-emergence of Myanmar as part of the regional community with great interest, as part of The Straits Times' commitment to covering the Asian story for our readers in Singapore and around the world. So we are happy indeed to be able to serve readers in Myanmar as well."

 

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E
 

 

For more information, please contact:

Spencer Tan (Mr)

Senior Manager
Circulation
Singapore Press Holdings Ltd
DID: 6319 1674
HP: 9767 3298
E-mail: sptan@sph.com.sg

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1226
HP: 9848 6934
E-mail :
derorw@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, SPH's suite of digital products, including online editions of newspapers and magazines, as well as mobile applications, enjoy over 400 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting

In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


Properties

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit www.sph.com.sg

About The Straits Times

The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore. Quality news, in-depth analyses, impactful commentaries and breaking stories are packaged to give readers riveting accounts of events in Singapore, the region, and beyond. 

The Straits Times' key strength is in its world class coverage of news outside Singapore. With 20 bureaus in major cities around the world, The Straits Times correspondents bring world news to readers on a Singapore platter, helping them appreciate world events from a Singaporean perspective. 

In keeping with the times, The Straits Times carries weekly supplements such as Digital Life (DL), Urban and Mind Your Body (MYB) to complement The Straits Times as well as IN and Little Red Dot to cater to young readers in schools. Its many efforts have won multiple international awards from the World Association of Newspapers and News Publishers, as well as the Pacific Area Newspaper Publishers' Association.

The Straits Times also has an online presence at 
www.straitstimes.com. The site features top stories, blogs and online forum threads. Also under The Straits Times' umbrella are citizen journalism site Stomp and online television service The Straits Times RazorTV.

The Straits Times has won many accolades and awards, including being named Singapore Newspaper of the Year 2013 by Marketing magazine and voted Singapore’s favourite newspaper 2013 by Superbrands. The Straits Times’ website 
straitstimes.com also won gold in “Best In Online Media” at the 2012 Wan-Ifra Asian Digital Media Awards.