|Come 1 September 2005, SPH Magazines Pte Ltd (“SPHM”) will publish FiRST - Asia´s Premier Movie Magazine.
SPHM announced today that it has entered into an agreement with Sterne & Lears Singapore (“S&L”) to purchase the business, the magazine title and all intellectual property rights subsiting in FiRST (“FiRST”). The acquisition of FiRST from S&L will add to SPHM´s growing stable of titles and strengthens its position and reputation as a leading and dynamic publisher in Singapore and the region.
The purchase marks another significant milestone in SPHM´s vision to grow and expand its suite of titles. Widely recognised as a market leader in consumer magazines, its fold of products include Her World, Singapore´s top-selling women´s magazine as well as internationally-acclaimed titles under licence – Shape, Maxim, Seventeen and Men´s Health.
FiRST Editor-in-Chief, Royston Loh, says: “We are very confident that FiRST Movie Magazine will reach new heights under SPHM as it has strong expertise, a wide network and reliable infrastructure. This will translate to greater awareness and visibility of the magazine to bring maximum benefits and exposure to our advertisers.” Loh and his team will continue to work on the magazine.
FiRST kicked off in November 2002 and covers various aspects of the movie industry, both in the local and international scene, film/video previews and reviews, celebrity features as well as fashion and technology related to the movies.
SPHM’s Chief Executive Officer, David Tay says : "FiRST Movie Magazine has incredible potential. Drawing from our strengths and capabilities can only make it even stronger. Joining forces is definitely a win-win situation for both parties. FiRST’s content is focused and has a universal appeal that cuts across age, gender and country - a powerful point in our aim to take it regionally."
FiRST Movie Magazine is available at newsstands, bookstores, SPH Buzz kiosks and convenience stores. Cover price is $4.50.
The magazine is also present on all Singapore Airlines flights and is currently distributed in Malaysia.
Readership consists largely of PMEBs, who form the core group of readers. FiRST Movie Magazine´s target audience also includes the English-speaking community, aged between 15 and 45 years.
About SPH Magazines Pte Ltd
SPH Magazines Pte Ltd (formerly known as Times Periodicals Pte Ltd), a wholly owned subsidiary of Singapore Press Holdings Ltd, is the leading magazine publisher in Singapore with all its titles maintaining No.1 readership in their respective sectors, according to the Nielsen Media Index 2004.
SPH Magazines also specialises in custom publishing and produces two of the highest circulating publications in Singapore.
For more information, please contact any of the following:
James Matthew Somasundram
SPH Magazines (Non-women´s titles)
Tel: 6319 6318