Singapore, 19 January – Singaporean men finally get ONE! An all-new radio station, ONE FM 91.3, has been created with them in mind.
ONE FM, on the 91.3FM frequency, is Singapore’s only station targeting males over 30, offering them the music they love, together with up-to-date Sports and Men's lifestyle news from leading sources.
The name ONE FM was chosen by the target audience and named to reflect the fact that it’s the only radio station of its kind, and will live up to its tagline "REAL MUSIC" with bands like Bon Jovi, Guns N’ Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2, Nirvana, Aerosmith, Led Zeppelin, AC/DC and more.
Mr Sim Hong Huat, General Manager of SPH Radio, said: "After reviewing the radio landscape in Singapore, we found a gap in the market and jumped at the opportunity to create a station unlike others here. With the success of Kiss92, the only female-targeted radio station in Singapore, we decided to embark on this bold move to serve the male demographics."
Listeners now have more choices based on their music preference, and our partners will also benefit by having the ability to be more specific in targeting their potential customers, Mr Sim added.
ONE FM’s morning shows will be helmed by Part-Time Pete who will host ONE FM’s #2 Breakfast show from 6am to 10am. Then, in a first for Singapore Radio, a "9-5 No Repeat Workday" will see no song repeats from 9am to 5pm weekdays to keep the guys happy while they’re hard at work. Desiree Lai crosses over from sister station Kiss92 to take control from 10am to 1pm, along with Melody Chen from 1 to 4pm.
The evening drive-time show, The Escape Plan with Shan and Cheryl, from 4 to 8pm, will see Shan Wee and Cheryl Miles pairing up, before Joshua Simon and Jill Lim wrap up the day with The ONE FM Reality Check from 8pm to 12midnight.
Mr Jamie Meldrum, ONE FM and Kiss92’s Senior Programme Director, said: "This is a monumental occasion for the local radio scene. The whole ONE FM team is all charged up to deliver a great station for the guys, and this is just the beginning! There’s more awesomeness on the way, so guys, welcome to the station we’re building for you, make ONE FM #1 on your presets NOW!"
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more details, please contact:
Ms Serene Lim
Deputy Head of Marketing
SPH Radio Pte Ltd
DID: 6319 1514
MOB: 8200 6062
Ms Chua Pei Ling
Executive, Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1895
About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates three radio stations, ONE FM 91.3, UFM 100.3 and Kiss92.
ONE FM 91.3 is an English music station playing REAL MUSIC targeting males above 30. The station’s playlist features the likes of Bon Jovi, Guns N’ Roses, Queen, Lenny Kravitz, Red Hot Chili Peppers, U2, Nirvana, Aerosmith, Led Zeppelin, AC/DC and more. Programs and promotions are male centric with up-to-date sports and lifestyle updates.
The ONE FM 91.3 line-up includes ONE FM’s #2 Breakfast Show with Part-Time Pete from 6am to 10am. Desiree from 10am to 1pm, and Mel from 1pm to 4pm, followed by The Escape Plan with Shan and Cheryl from 4pm to 8pm. The ONE FM Reality Check with Josh and Jill wraps up the daily line-up from 8pm-12midnight.
Singapore's fastest growing station, Kiss92, targets women and families, is Singapore's No. 1 English music radio station based on share (%)*.
With a listenership of 624,000*, Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining.
Maddy, Jason and Arnold in the morning, Singapore’s #1 Breakfast Show for all Females 15+*, start the day from 6am to 10pm, followed by Claressa Monteiro jazzing up the afternoon from 10am to 1pm. Charmaine Yee from 1pm to 4pm and John Klass taking fans home helming the 4pm to 8pm show, which is also Singapore’s number one English evening drive time show.
UFM100.3 is a highly-charged Mandarin infotainment station, with a cumulative listenership of 365,000*, targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment.
The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning followed by DJ Anna from 10am to 1pm. Yuling takes over from 1pm to 4pm and makes way for Jingyun and Liangquan from 4pm to 8pm. Xinying rounds up the day from 8pm to 12am.
The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities.
*Source: Nielsen Radio Diary Survey 2H2014
About Singapore Press Holdings (SPH)
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Besides publishing newspapers, magazines and books in both print and digital editions, SPH owns award-winning websites and online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores.
SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.
For more information, please visit www.sph.com.sg