Singapore, 20 July 2016 --- Whether you are a long-time print reader of Lianhe Zaobao or a newZaobao.sg reader who uses our mobile app while on the go, be in for a pleasant surprise this Thursday, July 21when you wake up to a refreshed Lianhe Zaobao.
The 93-year-old Lianhe Zaobao will take on a new look in both print and digital format that is eye-catching and more reader friendly.
To support this revamp, Zaobao's newsroom has undergone a complete transformation and integration.
Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: "In today’s fast moving world, Zaobao can no longer be just a newspaper. What we want to offer readers is a multi-platform experience that informs and engages our readers throughout the day, according to their lifestyle needs. This also means that we have to transcend the richness of our printed word to include more exciting pictures, layout, animation, videos and user interaction."
A new print edition
To cater to the evolving needs of our print readers, the font size of the article's body text will be increased. Bigger pictures, infographics as well as more white spaces can be expected to make reading easier on the eyes.
Mr Coel Tan, Art Editor of Lianhe Zaobao : "In an era of information explosion, white space may be seen as a luxury, but to create a unique style and a sense of elegance, empty spaces are also cleverly incorporated into the design."
To provide readers with more information, prime news pages will be increased from two to three pages. The back cover of section 1, which used to be Sports News, will now be International News. There will also be a "quick-read window" and more infographics to present news in a more attractive and easy-to-read manner.
The revamp took into account the feedback from existing readers, as well as former and non-readers. The aim is not only to retain our loyal readers, but also to build a new readership base.
New offerings on digital platforms
The Zaobao app has also undergone a revamp to make it more user-friendly. There will be an all-new function in the Zaobao app. Users can click on the earphone symbol on the top right-hand corner of an article and it will be read aloud to you.
"This will allow readers who find it difficult to read Chinese to still access the vast world of information offered by Zaobao. In fact, this is a good way for readers to practice their Chinese," said Ms Han Yong May, Digital Editor of Chinese Media Group and Associate Editor of Lianhe Zaobao.
To keep up with the trend of using mobile devices to go online, web pages will be adjusted to suit screens of different sizes for the convenience of readers. With the revamp, Zaobao All-in-One subscribers will also be able to access the full content of news stories scheduled for the next day at the earliest possible time, without having to wait for the print edition to hit the street.
"Many are under the impression that only subscribers can log in to zaobao.sg. In fact, our special content, breaking news and videos are all free. Of course, subscribers will continue to enjoy additional benefits, like in-depth news reports and analysis as well as the PDF version of Lianhe Zaobao," she added.
In addition, the recently announced partnership between SPH and StarHub also allows StarHub subscribers unlimited data usage when using the Zaobao app to read news stories or watch videos.
A new song and a mass readers engagement event
In conjunction with the revamp, Zaobao has also launched a specially commissioned song titled "Rediscovery". Written by veteran Xinyao singer and composer Liang Wern Fook and performed by popular local singers Tay Kewei and Alfred Sim, it depicts Zaobao's long-standing relationship with its readers and encourages them to rediscover the new Zaobao.
The launch of the revamped Zaobao will culminate in a mass readers’ party at the Marina Barrage onSeptember 10 at Marina Barrage. Readers and their families will be treated to a day of fun, laughter, music and food as they seek to rediscover the magic and charm of Zaobao.
More details about the mass readers' party will be released later.
Please see attached media release in Chinese.
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For media queries, please contact:
Ms Chee Li Foong
Assistant Vice President
Cultural Industry Promotion
cum Special Projects Editor
Chinese Media Group
SIngapore Press Holdings
Tel: 6319 1411
Mr Francis Mah
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1028
About Lianhe Zaobao
Lianhe Zaobao, the Chinese flagship newspaper published by Singapore Press Holdings, is the largest-circulating Chinese newspaper in Singapore. Widely recognised in Southeast Asia for its superior quality as a responsible, objective, fair and credible newspaper, it also enjoys a good reputation and considerable influence in the global Chinese communities. It's 200-strong editorial team, including correspondents based in major cities such as Beijing, Shanghai, Guangzhou, Chongqing, Hong Kong, Taipei and Tokyo, keeps Singaporeans informed of major developments in the region. Zaobao.com, the online edition of Zaobao, has grown rapidly in popularity since its launch in 1995. It now draws over 4 million daily pageviews and attracts a monthly readership of 10 million.
About Singapore Press Holdings (SPH)
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.
SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.
For more information, please visit www.sph.com.sg