Singapore, 10 May 2006 -
For the first time, the SPH Red Apple Day extended its helping hand beyond blood donations to include bone marrow donor registrations.
Co-organised together with the Singapore Red Cross and the Bone Marrow Donor Programme, a record 336 staff and members of the public participated in this year´s donation drive, the 7th in the SPH Red Apple Day series. This is the highest participation rate for the event, which was launched in 2001. 52% of the registrants were SPH staff.
A total of 209 units of blood was collected and 154 registered as bone marrow donors.
SPH CEO Alan Chan, a regular blood donor at past SPH Red Apple Days, again showed his strong support by donating blood and pledging as a potential bone marrow donor.
“I have been donating blood since I was 18 but this is the first time that I have registered with the Bone Marrow Donor Programme,” said Mr Chan.
“I’m glad to have been able to do both today, to help those in critical need of blood and to perhaps one day help someone suffering from leukaemia or haematological cancers. We hope the SPH Red Apple Day will raise awareness among our staff and the public of the importance of blood transfusions and bone marrow transplants. Our contributions are vital to saving lives!”
This SPH corporate community event has received strong support from SPH´s neighbours – at least 25 corporate organisations within the vicinity of Bishan and Toa Payoh had enthusiastically agreed to put up the SPH Red Apple Day publicity materials in their premises. Representatives from the Singapore Scouts Association, ComfortDelGro Corporation, Taylor Nelson Sofres and Ministry of Community Development, Youth and Sports (MCYS) also came over to donate.
“We are delighted to be able to participate and support SPH Red Apple Day towards such a worthy cause of saving lives of those in need. We have encouraged all our adult Scouts to come forward and be involved, and we encourage each member in the community to do so as well”, said Nicholas Tang, Chief Commissioner of The Singapore Scouts Assocation. 45 members of the Singapore Scout Association participated in this event.
Other supporters of the 7th SPH Red Apple Day include SPH MediaBox Office, FM100.3, WKRZ91.3, Benelux (red apples), JJ Drinks, Gold Roast, High 5 (Silver Bird), Centrum, Kraft (Oreo), Milo (Nestle), Nin Jiom Herbal Sweets, The Shangri-la Group of Hotels and Les Amis Group of Restaurants.
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Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 13 newspapers in the four official languages and more than 80 magazine titles. Everyday, 2.8 million individuals, or 88 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers, which enjoy over 100 million pageviews from 6 million unique visitors every month.
SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free sheet Today. SPH has a 70% stake in UnionWorks, which operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English. In addition, SPH holds an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest LED network media company, and a 35% stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.