Expect Virtual Reality and large format floor calligraphy
SINGAPORE, 18 January 2018 – From exhilarating drum performances and arresting life-sized festive greeting showcases, to an enthralling lion dance performance and possibly the first-ever virtual reality calligraphy portrayal, Paragon transforms into a prosperous dimension this Lunar New Year and invites shoppers to share in its world of Chinese festivities from 19 January to 15 February 2018.
This season, in line with bringing to life a realm of abundant elegance like no other, shoppers can engage in a highly immersive and engaging traditional calligraphy experience, but in a virtual reality (VR) fashion. This melding of the old and new will see ‘written’ characters transformed and displayed in the digital realm, guided along by renowned VR calligrapher Malik Mazlan, on 3, 4, 10 and 11 February 2018at 3pm and 6pm.
His mentor, locally and internationally acclaimed calligrapher Master Yong Cheong Thye, will treat shoppers to live demonstrations of his calligraphy prowess by turning large floor canvasses into life-sized festive greetings at the Main Entrance Foyer, accompanied by thrilling drum performances. These not-to-be missed performances will also take place on 3, 4, 10 and 11 February 2018, at 2pm and 5pm.
To complement the festivities, shoppers are welcome to usher in the Year of the Dog and witness Teng Yang Dragon & Lion Dance Association herald the Lunar New Year with precision moves and jaw-dropping stunts on stilts on 20 February 2018 at 11.30am.
Not only will there be a host of exciting festive deals and offerings awaiting shoppers in store, a specially designed Paragon Ang Bao set encased in a premium leather pouch will also be available for redemption to the first 1,688 shoppers with a minimum spend of S$888*. Additionally, shoppers who spend a minimum of S$100* can enjoy 2 hours of complimentary parking.
For more information, shoppers can enquire or call the Concierge Desk at 6738 5535 or visit the Paragon Facebook page (www.facebook.com/paragon.sg
) or follow Paragon on Instagram (@paragon.sg
*Terms and conditions apply.
Attached: Hi-res photo of the specially designed Paragon Ang Bao set encased in a premium leather pouch
Issued by SPH Retail Property Management Services Pte Ltd
Co. Regn. No: 201016658W
For media enquiries, please contact:
Ms Zagna Heng
Head of Marketing Communications
SPH Retail Property Management Services Pte Ltd
Tel: 6830 3812
Ms Chua Pei Ling
Corporate Communications & CSR
Singapore Press Holdings Limited
Tel: 6319 1895
Email: email@example.comAbout Paragon
Paragon, a premier upscale retail mall and medical suites/ office property, is located in the heart of Orchard Road, Singapore most famous shopping and tourist precinct.
Paragon consists of a six-storey retail podium and one basement level with close to 488,000 sq ft of retail space, a 14-storey tower and another three-storey tower sitting on top of the retail podium with a total of close to 223,000 sq ft of medical suites/ office space. The mall has always been the choice destination of discerning and upmarket shoppers in search of top-notch quality merchandise and services.
For more information, please visit www.paragon.com.sg/About SPH Retail Property Management Services Pte Ltd
SPH Retail Property Management Services Pte Ltd is the property manager of Paragon and The Clementi Mall. The two malls are owned by SPH REIT Management Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings.About SPH REIT
SPH REIT is a Singapore-based real estate investment trust established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets.
Its portfolio of properties comprises a 99-year leasehold interest in Paragon commencing on 24 July 2013 and a 99-year leasehold interest in The Clementi Mall commencing on 31 August 2010. Valued at S$3.278 billion with an aggregate net lettable area of approximately 910,000 sq ft, the properties have a committed occupancy of 100% and have a diverse and high quality tenant base of about 460 local and international retailers and medical specialists.
Visit SPH REIT’s website at www.sphreit.com.sg
for more details.