Singapore, 14 June 2018 - Singapore Press Holdings’ five radio stations reached their biggest-ever audience in the first half of 2018, as its two newly-added frequencies quickly gained loyal followings.
More than 600,000 people tuned in digitally to at least one of the media giant's radio stations in May 2018, through either the SPH Radio app or website. This represents a rise of more than 40 per cent from December 2017, a month before SPH launched two new stations - 96.3好FM and MONEY FM 89.3 - to add to its three existing stations: Kiss92, UFM100.3 and ONE FM 91.3.
SPH’s radio stations also attracted the most engaged audiences, with Kiss92 and ONE FM 91.3 emerging tops in total time spent listening, according to the results of a separate radio survey released by Nielsen today. Listeners tuned in to Kiss92 and ONE FM 91.3 for an average of 5 hours 41 minutes and 5 hours 40 minutes respectively during the survey period of Mar 19 and May 13, compared to the average of 4 hours 21 minutes for English stations.
New station 96.3好FM debuted in the Nielsen study as the Chinese station with the second-longest time spent listening. Audiences spent 11 hours 5 minutes tuned in during the survey period, compared to the average of 9 hours 56 minutes for Chinese stations.
Mr Sim Hong Huat, General Manager of SPH Radio, said: “We are delighted with the overall results across all five Radio stations and I am glad to have been receiving positive feedback on the two new stations, MONEY FM 89.3 and 96.3好FM. This is the result of our fans and our partners who believe in the power of SPH Radio, without which our achievements will not be possible. We will continue to provide the best entertainment to our fans and you can definitely look forward to many new exciting things from the SPH Radio team.”
Both of SPH’s new stations, 96.3好FM and MONEY FM 89.3, surpassed expectations in their first five months of operations. 96.3好FM, which was launched on 8 January 2018, reached well over 110,000 digital listeners in May 2018. The infotainment station takes listeners down memory lane with familiar Mandarin pop tunes and local xinyao music from the 80s and 90s, alongside frequent news insights on topics such as lifestyle, healthcare and finance/wealth planning.
MONEY FM 89.3, Singapore's first and only business & personal finance radio station in English, reached more than 50,000 digital listeners upon its debut. The station was launched on 29 January 2018 to provide relevant and on-the-go information to help its audience to always be on top of the happenings in Singapore and around the world.
SPH’s existing stations also continued to do well. Even with the launch of 96.3好FM, Chinese station UFM100.3’s digital listeners grew by 20 per cent between December 2017 and May 2018 to reach 230,000, making it SPH Radio’s most popular station digitally. UFM100.3’s U1000 Music Countdown in April 2018 was a massive success, with 270,000 listeners tuning in digitally that month and nearly 4,000 fans gathering at the live countdown event in Chinatown Point.
The digital listenership of Kiss92 remained stable in the same period, while ONE FM 91.3’s digital audience grew 15 per cent. ONE FM 91.3’s share of listenership also doubled in the first half of the year from last year, bucking the trend among English stations, according to the Nielsen survey. Best known for its morning show, Glenn and The Flying Dutchman, ONE FM 91.3 plays hit songs from the 80s and 90s.
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About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates five radio stations, MONEY FM 89.3, ONE FM 91.3, Kiss92, 96.3好FM (96.3 Hao FM) and UFM 100.3.
MONEY FM 89.3 is Singapore’s first and only radio station dedicated to business and personal finance. The station aims to educate the general listener who takes an interest in everyday personal finance matters like retirement planning, sensible investing and responsible saving. Listeners will also get insights and opinions from newsmakers, industry leaders, market movers and shakers, as well as other financial experts. MONEY FM 89.3 starts the day with The Breakfast Huddle with Yasmin Jonkers, Elliott Danker and Ryan Huang. Howie Lim and Claressa Monteiro takes you through the workday from 10am to 2pm and 2pm to 4pm respectively. Michelle Martin and Bernard Lim brings you home with The Curve from 4pm to 8pm.
ONE FM 91.3 is an English music station playing REAL MUSIC targeting males and females above 40. The station plays adult pop from the 80s to present. The station features lifestyle news and the latest on sports. The ONE FM 91.3 line-up includes Glenn Ong and The Flying Dutchman from 6am to 10am. Thereafter, Cheryl Miles takes over from 10am to 4pm. Taking you home from work is The Weekday Getaway with Divian Nair from 4pm to 8pm. Wrapping up your weekdays is Charmaine Phua from 8pm to 12mn.
Singapore’s fastest growing station, Kiss92, targets women and families. Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining. The weekday line-up kicks off with Maddy, Jason and Arnold in the Morning, from 6am to 10am. Carol Smith takes over the lunchtime show from 10am to 1pm, followed by Charmaine Yee from 1pm to 4pm. From 4pm to 8pm, Shan Wee helms the evening drive time show, while Joshua Simon wraps up the day with Josh’s Goodnight Kiss from 8pm to 12 midnight.
96.3好FM is an Mandarin infotainment music station catered to fans aged 45 and above. The station takes listeners through a musical journey of their formative years with classics from the 80s and 90s. 96.3好FM also works very closely with the SPH Chinese Newsrooms to deliver up to date news and discussion, keeping listeners informed on the go. Jingyun, Deming and Jieqi helm the morning drive time from 6am to 10am. Anna takes over from 10am to 1pm. The evening drive time show starts from 4pm till 8pm and is hosted by Liyi and Guoxian.
UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35-49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for far longer period of listening. The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning from 6am to 10am, followed by Kemin from 10am to 1pm. Yuling takes over from 1pm to 4pm and makes way for Xinying and Wei Log from 4pm to 8pm. Cheng Yao rounds up the day with his show from 8pm to 12am.
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