Singapore, 2 July 2018 - Since mid-June, agency leads and trade professionals from Dentsu Aegis Network, OMD/PHD, Group M, IPG and Zenith (Publicis) were engaged in candid panel discussions on the future of content marketing with publishers, led by Singapore Press Holdings (SPH) editors and leadership team.
On the agenda: the company’s strategic move towards priming its operations for stronger innovation, led first, by bringing together its content marketing teams - SPH Content Lab and Brand New Media - along with CreativeLAB and THINK Inc., as one unified entity to offer top-of-class client solutions.
In a word: Sweet.
The launch of the Sweet brand marks a commitment by SPH to strengthen its alliance with agencies and clients. It meets an increasing demand among clients for integrated storytelling across a range of multimedia formats, which has been steadily growing over the past two years.
Sweet marks the spot for brands, with SPH’s creative powerhouses now a full-service business unit positioned to deliver solutions in content, creative, branding, events, advertising campaigns and inbound marketing.
The benefit for clients: deep strategic thinking executed by world-class creative talents.
Sweet is fully owned by SPH, and managed by a dynamic, growth-oriented leadership team, a highly credentialed group of marketers, strategists, creators, writers, designers and producers. Drawing on the company’s resources, deep consumer insights and access to audiences across omni-channel platforms, it offers a diverse suite of formats, seamlessly executed.
At its helm is Mr Damien Bray, Chief Sweet Officer. The previous CEO of SPH subsidiary Brand New Media Asia brings with him 25 years of experience in operating marketing service agencies.
He said: “This is an exciting time as we bring together the combined talents and experience from Brand New Media, SPH Content Lab and CreativeLAB, as well as THINK Inc., to add value and support to clients, as well as complement and partner with the capabilities of their agencies. I'm super excited to be leading such an amazingly talented creative and content team. We will also be introducing additional resources to help drive client ROI as well as expand the creative possibilities in areas such as immersive media and brand films.”
SPH Chief Marketing Officer Mr Ignatius Low said: “With Sweet, we are able to maximise our considerable pool of resources in the creative and content marketing areas, ensuring that we give the best possible experience and outcomes to our clients.”
The Sweet Leadership Team comprises:
Mr Damien Bray
Chief Sweet Officer
Previously CEO of Brand New Media Asia
Mr Tommy Lim
Head of Creative
Previously Head of SPH CreativeLAB
Ms Serene Goh
Head of Editorial Content
Previously Chief Content Strategist SPH Content Lab
Mr Ken Jalleh Junior
Head of Visual Content
Previously Chief Executive of THINK Inc
Mr Jonathan Ng
Head of Video Content
Previously Chief Multimedia Strategist Content Lab
Mr Vim Shanmugam
Head of TV and Film Production
Previously Executive Producer, Brand New Media Asia
For more details, please contact Mr Damien Bray at firstname.lastname@example.org
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1982