Singapore, 6 September 2018 - Singapore’s best-read news is now available for free for buyers of the latest Samsung Galaxy mobile devices.
From now till 31 October, all customers who purchase the Galaxy Tab S4 and Galaxy Tab A 10.5” will enjoy free 12-month digital access to The Straits Times and Lianhe Zaobao via their respective pre-loaded apps on the devices. The islandwide promotion can be redeemed via a promotional code, which will come bundled with the new devices. This promotion also applies to all purchases of the Samsung Galaxy Note 9 from 24 August.
This collaboration is part of the strategic partnership between Samsung and Singapore Press Holdings (SPH), the parent company of The Straits Times and Lianhe Zaobao. The partnership was kicked off in January this year through the signing of a memorandum of understanding (MOU) between the two companies.
Since then, SPH and Samsung have also embarked on corporate social responsibility projects together. In July, The Straits Times and Samsung gave recognition to 60 students who did well in the PSLE exams through an education award by The Straits Times School Pocket Money Fund. More recently, in line with Teachers’ Day, Stomp and Samsung paid tribute to outstanding teachers through the inaugural Samsung-Stomp Inspiring Teachers Awards.
Mr Anthony Tan, Deputy CEO of SPH, said: “We are glad to continue our partnership with Samsung on this latest initiative to give our customers direct digital access to exclusive and top-of-the-line content by The Straits Times and Lianhe Zaobao newsrooms. With the rise in digital content consumption, SPH will continue to pursue collaborations in delivering unique and engaging content through Samsung’s wide range of digital devices. Samsung will remain a key partner as we continue to reinvent ourselves through digital investments in our newsrooms to deliver greater value to our customers.”
Ms Sarah Chua, Vice-President, IT & Mobile, Samsung Electronics Singapore, said: "We are delighted to be partnering with Singapore Press Holdings to bring the best of their editorial content on The Straits Times and Lianhe Zaobao to our Samsung tablet customers, as part of our continued commitment to bring more value to their user experience. The Galaxy Tab S4 and Galaxy Tab A 10.5”’s super AMOLED display provides unparalleled true-to-life picture quality and a more immersive viewing experience, so customers can browse content and catch up on their daily news while on-the-go in comfort.”
As part of their partnership, the two companies will also continue to explore other joint marketing initiatives as well as new technologies to engage the millennial generation.
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Edelman for Samsung
Ms Rebecca Chee
Executive, Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: +65 6319 1124
About Singapore Press Holdings
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point.
It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator.
SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.