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Beerfest Asia celebrates 10th anniversary with largest attendance ever and is set for regional expansion

Singapore, 12 September 2018 – Beerfest Asia celebrated its 10th anniversary with its largest attendance ever, and is set for regional expansion, starting with Beerfest Asia-Shandong in October.

36,500 visitors enjoyed 600 different beers, local and international gastronomic delights and “live” entertainment by tribute bands, homegrown bands and DJs at this year’s Beerfest Asia X Edition, which was held at new venue The Meadow at Gardens by the Bay from 30 August to 2 September. It was also the biggest venue to date, with five arenas spanning an area of 22,000 sqm.

Limited edition Beerfest Asia “Birthday Beers” were created for the special occasion by various breweries from around the world. They were a hit with beer lovers, and Beer Halia by 1925 Brewing Co was sold out by the second day.
 
Mr Dave Langlands, Export Manager from Moon Dog Craft Brewery, said: “Moon Dog loved being involved in Beerfest Asia X Edition. We loved creating a special beer to celebrate the event and had a great time talking to everyone about our beer. The event was great for our exposure in the Singapore market and the Gold Medal for our pale ale at the Asia Beer Awards certainly helped too!”    
 
Keeping true to Beerfest Asia's tradition of good music, international tribute acts Killer Queen, The U2 Show Achtung Baby and Viva Coldplay rocked the stage alongside local bands Supersonic, Rock Rosettes, The Good Karma, Welcome To The Machine and local club DJs like DJ Red, DJ Sakura and DJ Zig Zach. The Comedy Club sessions and beer workshops were also well received.

Visitors enjoyed their beers with a mouthwatering mix of local and international fare like chilli crab from No Signboard seafood, Meatball in a Bucket by Sofnade, BBQ Pork Ribs by Brewerks, Satay Pork Cubes by Yan, Number One Burger by 25 Degrees, Roasted Char Siew by Char, authentic German cuisine by BB&B and more.

Sunday was also family day at Beerfest Asia 2018 as parents brought their children and pets to join in the fun with carnival game stalls and inflatables.

Mr Othmane Amrani, General Manager of Hotel G Singapore, said: “Hotel G Singapore, Ginett and 25 Degrees are extremely proud to have been partners of Beerfest 2018! It was an amazing collaboration and we look forward to 2019, and a bigger and better event.” 

With the 10th anniversary milestone, Beerfest Asia is now well-positioned to leverage its long-standing success and brand name to grow the event in major cities in Asia and bring it to a wider audience.

Organiser Sphere Exhibits, a wholly owned subsidiary of Singapore Press Holdings (SPH), signed an agreement with Imperium Crown Limited in June to organise Beerfest Asia-Shandong at Wonder Stone Park in China from 1 to 7 October. The event is the first Beerfest Asia edition in China.  

On the local front, beer lovers can look forward to an even bigger Beerfest Asia in 2019.


Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E


For more information, please contact:

Cherie Lee (Ms)
Assistant Marketing Manager
Sphere Exhibits Pte Ltd
DID: 6319 4034
Email: cheriel@sph.com.sg

Andrew Lum (Mr)
Assistant Manager
Corporate Communications & CSR 
Singapore Press Holdings Ltd
DID: 6319 1982
Email: alum@sph.com.sg

About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Sphere Exhibits Pte Ltd 

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele. 

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits’ event are The IT Show, COMEX, Licence2Play, Asian Masters, Gusto Italiano, Gourmet Japan and SmartKids Asia. 

Leveraging on its expertise in event conceptualization, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of is clientele and partners.
 
About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoormedia. 

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point.

It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator. 

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit www.sph.com.sg.