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This Is Me - Be Seen And Heard In

AsiaOne Podcast and Vodcast Contest to showcase what gets Singaporean youths going

SINGAPORE, 16 July 2007 -- Calling all Singapore youths: Here´s your chance to tell the world your dreams, passions and aspirations - or simply what shapes you and gets you going.

The challenge is to express this in two minutes - in the most creative and original way that will best capture and personify who you are and what you are really after.

If you want to be seen and heard, take part in the AsiaOne "This Is Me" podcast and vodcast contest, which is aimed at giving youths a platform to showcase their talent and flair in using technology as a tool for expression and creativity.

The contest, divided into two categories - audio podcast and video podcast - will run from July 16 to Oct 31, 2007. There will be four themes to guide contestants.

"AsiaOne wants to give youths a platform to express themselves because many of them feel that they are not being listened to. It´s our way of reaching out to youths and finding out what makes them tick in this World Wide Web environment," says Irene Ngoo, Editor of AsiaOne.

"We want to know the music they listen to, the friends they hang out with and do things together, how connected they are, what captures their own space and their hopes, dreams and aspirations.

"This Is Me contest is for youths, about youths and by youths, targeting today´s tech-savvy generation who grow up surrounded by video games, personal computers, iPods and cell phones, and with a can-do attitude."

Why podcast?

"Podcasting has proven to be a flexible, simple and versatile way to package information that can be easily disseminated and consumed," explains Ms Ngoo.

"With the wide range of user-friendly and affordable production technology, such as Apple´s iLife´06 Creative Suite and MacBooks, podcasts can be produced almost effortlessly by anyone, with a bit of imagination and a story to share."

AsiaOne is Singapore´s leading news, lifestyle and business portal. It was launched in June 1995, and currently draws over 100 million page views a month with 6 million unique audiences.

Attractive Prizes

Over $10, 000 worth of Apple products - 4 iPods (30GB each), 4 iPod Nanos (4 GB each) and 4 MacBooks.

4 iPod nanos and 4 iPods will be given away to the podcast (audio) and vodcast (video) winners of each of the four themes respectively. Each theme will have a three-week run.

The first theme will be announced on July 16 at AsiaOne Digital. (http://digital.asiaone.com/Digital/Digital.html).

All the eight winners will vie for the "AsiaOne Readers Choice" Best Podcast and Best Vodcast grand titles. The two overall winners will win a 1.83GHz MacBook each.

Two lucky AsiaOne readers who voted for the winning entries will also stand a chance to win a 1.83GHz MacBook each.

Entries can be submitted by email or post to AsiaOne. More information on this competition is available at the contest page.

(http://digital.asiaone.com/static/digital/thisisme/).

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Tan Yi Hui
Content Producer
AsiaOne Digital
DID: 6319 2234
Email: tanyihui@sph.com.sg

Eric Ching
Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1280
Email: chingsm@sph.com.sg


Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E



About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is a 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates 2 radio stations, Radio 91.3 and Radio 1003.

About Radio 91.3
Radio 91.3 is all about having FUN! It is an English music station that caters to the 20-40 listeners. The station plays an upbeat, happy blend of adult contemporary music featuring the biggest stars, the biggest hits, the most iconic classics, and only the very best of today´s crop of modern music, presented by an All Star DJ Lineup with their finger on the pulse of the music and entertainment industry and who know it´s the music that always comes first.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road