SINGAPORE, September 14, 2002 - The New Paper, an afternoon tabloid published by the Singapore Press Holdings Limited (SPH), will donate a total of $144,450 to the President’s Challenge as part of its contribution to charity.
The donation comes from $88,450 raised from The New Paper Be Yourself Day, which was part of the just ended week-long President’s Challenge, and $56,000 from the annual New Paper Big Walk held in May this year.
Twenty-five primary and secondary schools took part in the TNP Be Yourself Day on August 30, when for a donation, they were allowed to come to school - dressed to express themselves. This annual event, launched last year, is part of The New Paper Project Y, which features the role and contribution of schools to raise funds creatively.
Mr Ivan Fernandez, editor of The New Paper, said: "Uniformity serves some purposes but this Day is all about tossing aside school uniforms and expressing one’s creativity and individuality. It ties in well with The New Paper’s philosophy of being different. Our thanks to all the schools who helped make it a success this year.’’
The New Paper Big Walk is an annual mass fitness event which started 12 years ago. This year’s 10-km walk attracted 68,950 people.
The daily circulation of The New Paper is over 117,000 and its Sunday circulation is about 147,000.
This year’s President’s Challenge has raised $5.8 million so far, exceeding the target of $5 million for 40 charities. The annual charity drive featured a series of community-based activities.
List of participating schools in The New Paper Be Yourself Day
Issued by The Singapore Press Holdings
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Main board listed Singapore Press Holdings Limited is the leading news and information provider, offering quality content for print, Internet, TV and radio. It is licensed to publish 11 newspapers in the four official languages and six lifestyle periodicals. Everyday, SPH newspapers reach 2.68 million individuals or 89 percent of persons above 15 years old in Singapore while online publication of its six main dailies enjoy some 120 million pageviews a month. SPH has ventured into the broadcast medium and operates two popular free-to-air TV channels, Channel U in Chinese and Channel i in English.