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SPH Magazines strategically adds on more luxury titles in North Asia

SINGAPORE, 26 December 2007SPH Magazines Pte Ltd (“SPH Magazines”), a wholly-owned company of Singapore Press Holdings Limited, today announced that they have, through its 100%-owned company, Blu Inc Media (HK) Ltd (“Blu Inc Media”) entered into an agreement with AdKom Ltd to acquire the latter´s entire business together with its stable of magazines which include Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia. The titles are published and circulated in major cities in Asia.

Mr Loh Yew Seng, Chief Executive Officer of SPH Magazines, said: “This acquisition will strategically extend our reach to North Asia and affirm us as a leading provider of high quality magazines for luxury advertisers and affluent readers with niche interests. I am equally excited to work with a very exceptional team led by Adkom´s founders, Olivier Burlot and Francois Amman. We believe that with their strengths, SPH Magazines will fortify its position as a major magazine publisher in the Asia-Pacific region."

Mr Olivier Burlot, CEO of Adkom Ltd who will become Managing Director of Blu Inc Media says: “My team and I are thrilled to be part of the SPH Magazines´ incredible network. The combined efforts will definitely create exciting new growths for the titles and let us offer even more to our advertisers and business partners.”

SPH Magazines prides itself on its ability to embark on new initiatives to ensure that we meet the diverse needs and interests of our readers, advertisers and business partners and achieve its vision to be a world class Publisher of Choice.

For more information, please contact:

Angeline Lee
Head, Legal & Corporate Communications
SPH Magazines Pte Ltd
DID : 65-6319-1468
Fax : 65-6319-8389
Email : leespaj@sph.com.sg

Issued by SPH Magazines Pte Ltd
Co. Regn No.: 196900476M

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Asia-Pacific Boating, Asia´s leading luxury yachting magazine

With a heritage spanning 30 years, and a reputation amongst Asia-Pacific´s yachting enthusiasts for being the leading source of news and information on the luxury boating and yachting industry, Asia-Pacific Boating is the most established and respected boating magazine in the region.

About China Boating, China´s first luxury yachting magazine

China Boating is China´s first luxury yachting magazine. Strongly established as the official publication of the China Boat show, China Boating reaches the wealthiest Chinese entrepreneurs and established tycoons.

About LP Luxury Properties, Asia´s leading luxury property magazine

LP Luxury Properties is an upscale bilingual magazine targeted at high net worth individuals in Asia looking to purchase upscale properties. The magazine contains the latest news about outstanding, high-end properties for sale in Asia and around the world.

About Jet Asia-Pacific, the first bilingual magazine in Asia for the private & business jet industry

Jet Asia-Pacific is the magazine for Asia´s and China´s high flyers. This bilingual magazine keeps the region´s highest net worth individuals informed of the very latest developments and options available to them in the extremely dynamic world of business and private aviation.

About Action Asia,Asia´s first adventure travel magazine

Action Asia has been the region’s leading travel and lifestyle magazine for more than 14 years. Winner of the Society of Publishers in Asia (SOPA) awards for editorial excellence for three consecutive years, and with a readership of 139,000, Action Asia prides itself on raising the standards of publishing in Asia.

About Polo Magazine, Asia´s first polo-lifestyle magazine

With the birth of Asia´s 1st Polo-lifestyle magazine, the magazine aims to cover and explore the latest developments in Asia as well as news in the world of Polo, acting as a vital link between readers and the game.

About AsiaSpa, Asia´s leading luxury spa & wellness magazine

AsiaSpa is Asia´s leading magazine totally dedicated to the pursuit of wellbeing. From the latest spa destinations and treatment to health, cuisine, fashion, beauty and the environment, AsiaSpa provides over 120,000 of today´s wealthiest, brand-conscious urban females with an essential guide to pampering and inner tranquility.