Singapore 12 May 2008 – SPH Magazines Pte Ltd (SPH Magazines) has renewed their contract with PAP Community Foundation (PCF) to produce Young Families, a publication for parents of all children in PCF kindergartens. The contract, awarded to SPH Magazines in January 2006, has been renewed for another year.
Young Families is a bi-monthly magazine that focuses on parenting preschoolers from age three to seven. Presented in an easy-reading style peppered with practical tips and snappy sidebars, the magazine delivers engaging, topical information and great parenting ideas for busy young families.
Upon confirmation of renewal, the Jan/Feb 2008 issue saw a revamped Young Families with new columns presenting a fresh take on modern parenting. Topics covered range from social development issues and education, to health, food, and playtime. Regular sections in the publication also give “Junior” out-of-the-box ideas to discovering the exciting world around him, while the “Mainly Mums” page brings busy mothers quick lifestyle snippets for a bit of respite.
Layouts have taken on a fresh, fun and friendly edge to appeal to the modern parent, and provide a personable reading experience.
“The world of preschoolers is colourful, exciting, challenging, and always brimming with new discoveries. Through Young Families, we open up a world of possibilities for parents to educate, enjoy and inspire their children. With the revamp, Young Families will interest more young parents to glean tips and information to make the most of their children´s preschool years,” says Azreen Noor, Senior Editor, Young Families.
Young Families has a print run of 53,000. From a recent readership survey, it was found that the magazine enjoys "pass on" readers which means it has a healthy readership among the parents of kids in PCF kindergartens.
“We are very pleased to learn about the popular reception of Young Families. It shows that the magazine has been a relevant read for families with young children. We give credit to the editorial team for doing a good job in capturing the target audiences´ interest,“ says Mr Zaqy Mohamad, Chairman, PCF Keat Hong Branch.
SPH Magazines has been contracted by PAP Community Foundation to publish Young Families since January 2006. "When PCF informed us in January this year that they were renewing the contract with SPH Magazines for another term, we were very excited and also knew that it meant that we had to be even more stringent with our editorial standards and continue to find ways to add value and deliver an even better product so that we will always remain PCF’s publisher of choice," says Dennis Pua, Managing Director, SPH Magazines.
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About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
This magazine group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.
SPH Magazines’ established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.
In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.
Young Families is a bi-monthly publication of the PAP Community Foundation, filled with practical information and advice for today´s modern families. It covers everything from parenting tips, bringing up socially responsible children, to education and great ideas on how to have fun.