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Hardware Zone moves to Genting Lane

Singapore, 6 January 2009 – Hardware Zone Pte Ltd, a subsidiary of SPH Magazines Pte Ltd and the publisher of HWM, the leading tech magazine in South East Asia and popular online portal,, today announced that they have moved from their former office in Ayer Rajah to join their parent company at Media Centre in Genting Lane.

The new location will effectively integrate the teams from Hardware Zone together with all the other magazine business units at Media Centre. The move is part of the planned integration of Hardware Zone´s operations into SPH Magazines after it was acquired on 29 September 2006.

The magazine teams for HWM and GameAxis will be integrated under the Men´s & Special Interest division while the online entities ( and will be placed under a new business unit called New Media. Its search engine marketing and web analytics division is now operated under a new entity known as clickTRUE Pte Ltd which will be headed by former Hardware Zone CEO, Jackie Lee.
With the new office, Hardware Zone will also expand their lab with more workstations and a room dedicated to exclusively test products for the home/living room. The expansion of the labs will give HWM, GameAxis and publications the capacity to test more products and at the same time, extend their technical expertise to SPH Magazine´s leading lifestyle publications.

Mr Loh Yew Seng, CEO of SPH Magazines, said: “The integration of Hardware Zone into SPH Magazines is timely for us as we begin to roll out our new online media strategies. The Hardware Zone team will bring a wealth of experience and technical expertise to our online efforts and help the company grow in these challenging times.”

With immediate effect, Hardware Zone´s mailing address (which includes correspondence to HWM, and GameAxis) will change to :-

SPH Magazines Pte Ltd
82 Genting Lane,
Level 7, Media Centre,
Singapore 349567
Tel : (65) 6319 6319
Fax : (65) 6319 6345

Matters pertaining to Search Engine Marketing and Web Analytics should be mailed to clickTRUE at :-

clickTRUE Pte Ltd
82 Genting Lane,
Level 7, Media Centre,
Singapore 349567
Tel : (65) 6571 7100
Fax : (65) 6571 7185
Email :


Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email :

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About clickTRUE Pte Ltd

clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is a Pay Per Performance online advertising services company. This encompasses Search Engine Marketing, Online Media Planning, Web Analytics and Website/Landing Page Optimisation.
clickTRUE works with clients in helping them achieve optimum Return On Investment (ROI) with their ad campaigns on search engines like Google, Yahoo!, MSN Live Search, as well as Chinese search site Baidu. In addition, it offers ad placements on social networking sites Facebook and Friendster, as well as popular sites like YouTube and the Hardware Zone and SPH Magazines web properties among many others.

Servicing media agencies, MNCs, mid-sized companies and SMEs, clickTRUE aims to support client’s online marketing efforts to acquire greater visibility in the online marketplace and achieve a larger market share of their target industry audience in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Taiwan, Hongkong and China.