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Back receives international award for innovative use of search-driven digital media

Singapore, 12 February 2009 –, Singapore´s home-grown search and directory engine, was presented with the Digital Market Award by Fast Search and Transfer, a subsidiary of Microsoft and a leading provider of search technologies at its annual conference, “Fast Forward 09” held in Las Vegas from 9 to 11 February.

SPH Search was one of two companies that were selected to receive the Digital Market Award. Its product was described by the Fast selection panel as “breaking new grounds”.

The Digital Market Award recognises companies that most effectively uses search to embrace the digital economy and evolve its traditional business model to find new revenue streams and increase user fidelity. It is presented to companies that have harnessed the potential of these new delivery models and continues to find new, value-added services for consumers.

Mr Paul Jansen, CEO of SPH Search, said: "The digital space has been growing phenomenally and it’s only natural that people will need trusted guides to help them navigate through this. That is why we created Rednano. More than that, Rednano is also helping those not on the Internet to get on it and make money from their presence there."

He added: "We launched just 10 months ago and Rednano traffic is growing at an encouraging average of 50 per cent month-on-month. In fact, the growth is accelerating quarter on quarter. Use of our SMS 33333 directory service has also been rising. As the economic slowdown continues, more people are finding it cheaper to use our 33333 service than a mobile concierge service. Even after our free trial period ends, we will keep our charge to just 30 cents - and this applies only when you receive a directory result.”

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

For more information, please contact:

Pauline Leong
Marketing Communications Manager
SPH Search Pte Ltd
Tel : 6319 2728
HP: 9848 1308
Email :

Yeo Siew Chi (Mr)
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1586
Mobile: 9749 5105

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit for more information

About Singapore Press Holdings

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is the leading media company in Southeast Asia, delivering news and information through multiple media platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video on demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.