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SilverKris a bronze winner at Asia Travel & Tourism Creative Awards 2008

Singapore, 27 February 2009 - SilverKris, The Travel Magazine of Singapore Airlines, produced by the Custom Publishing Unit of SPH Magazines Pte Ltd ("SPH Magazines"), recently bagged a Bronze Award in the category of Magazine Editorial Spread on a Travel-Related Subject. The winning entry is entitled ’Rise and Shine’, a photo-essay on Singapore that featured in its August 2008 issue. This is the second award for the magazine in 2009.

The biennial Asia Travel & Tourism Creative Awards (ATTA) aims to promote creativity within advertising agencies and in-house design groups while rewarding clients in the travel trade who appreciate and have encouraged outstanding editorial works. The awards attracted nearly 300 submissions from countries in the region including Australia and Japan.

Said Ms Joanna Lee-Miller, Group Editor, SPH Magazines, "Our efforts have paid off and this award will further motivate the team to continue to pursue excellence and present the best editorial work in the magazine."

Besides the Asia Travel & Tourism Awards, the SilverKris honours list includes:

(1) Best Asean Travel Article, ASEANTA Awards for Excellence 2009 by the Asean Tourism Association

(2) Award for Excellence in Feature Writing, 2008 Apex Awards for Publication Excellence

(3) Grand Award for Design & Illustration, 2008 Apex Awards for Publication Excellence

(4) Honourable Mention for Best Feature Design, Magnum Opus Awards 2008

(5) Judges´ Special Recommendation for Best in Magazine Cover Design, IFRA Asia Media Awards 2007, and

(6) Bronze Award for Magazine Editorial Spread on a Travel-related Subject, Asia Travel and Tourism Creative Awards 2006 by Ad Asia

Mr Dennis Pua, Managing Director of SPH Magazines, said, "We are elated to win a second award so early into 2009. Since 2006, SilverKris has received several international publishing awards, and this speaks volumes about our pool of talent and level of commitment. Our clients can be assured that as their publisher of choice, we´re equipped to produce top quality communications tools for their corporate needs.”

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.

Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 1225
Mobile: 9765 6704

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About SilverKris
SilverKris is the award-winning travel magazine of Singapore Airlines carried on every Singapore Airlines flight to 66 destinations in 35 countries. SilverKris is designed to inform, entertain and inspire readers, with coverage on the latest travel-related products and services, travel trends around the globe and exciting travel destinations to discover.

About Asia Travel & Tourism Creative Awards
The Singapore-based Asia Travel & Tourism Creative Awards is organised by AdAsia, one of the leading magazines in the advertising and marketing field. The biennial competition rewards outstanding work in advertising and editorial that is produced to promote an Asian destination, product or service.