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clickTRUE is first in Singapore and Southeast Asia to be named Google Analytics Authorised Consultant

Singapore, 19 March 2009 - clickTRUE Pte Ltd (clickTRUE) announced today that they are the first company in Singapore and Southeast Asia to be accepted as a member of the Google Analytics Authorised Consultant (GAAC) program. In conjunction with the announcement, Mr Adrian Tan, Director of Search Engine Marketing, clickTRUE, was invited to share the company’s expertise on Web Analytics with businesses and marketers at the inaugural Google Analytics Master Class on Actionable Insights event held at M Hotel today.

Google Analytics is the free, next-generation web analytics tool that shows businesses and marketers how visitors find their website, how they navigate through it and how they become customers. Google Analytics users can also get important information which will help them to strengthen their online presence and create the potential for higher-converting websites.

By meeting standards set by Google, including passing web analytics client satisfaction criteria and a rigorous web analytics technical and strategy test, clickTRUE has met the qualifications of becoming a member of this elite program. This allows clickTRUE to provide Google Analytics support and consulting services to help companies in Singapore and Southeast Asia to measure the level of activity of their websites and optimize their online marketing campaigns.

As a Google Analytics Authorised Consultant, clickTRUE will also provide clients with rich insights into website traffic with advanced segmentation, custom reporting, motion charts and more, increasing their overall return of investment (ROI).

The full range of Google Analytics services include the following, which can be customised according to clients’ needs:

· Google Analytics strategy, implementation and reporting configuration
· Analysing and optimising Search Engine Marketing and online campaigns on multiple media
· Integrating web visitor behaviour data with e-commerce tracking information for better conversions online
· Training and consulting on Google Analytics

Mr Jereme Wong, Chief Operating Officer of clickTRUE, said: "clickTRUE is extremely proud to be the first in Singapore and Southeast Asia to be certified as a Google Analytics Authorised Consultant. It is part of our strategy to complement our Pay-Per-Performance advertising services. By offering Google Analytics services, we are enabling our customers to market online with insights. This will allow them to improve their online marketing campaign ROIs and ensure quality traffic to their websites.”

“Businesses in Singapore and Southeast Asia are starting to realize the power of web analytics to improve the effectiveness of their websites, maximize their online marketing campaigns, and convert online traffic to sales. They can use our free, next-generation Google Analytics tool or turn to our Google Analytics Authorised Consultants, like clickTRUE, who will provide expert consulting services in web analytics. We are delighted to work with clickTRUE to raise awareness of web analytics in the local market and provide businesses with an option to hire a GAAC to achieve maximum results from their online activities,” said Mr Charif El-Ansari, Head of Online and Reseller Sales, Google Southeast Asia.

Co. Regn No.: 199102042M

For more information, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email :

Jereme Wong
Chief Operating Officer
clickTRUE Pte Ltd
DID : 6571 7128
HP : 9362 2576
Email :

About clickTRUE Pte Ltd
clickTRUE Pte Ltd, a subsidiary of SPHM, is a Pay Per Performance online marketing company specializing in services such as Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

clickTRUE works with clients in helping them achieve optimum Return On Investment (ROI) with their ad campaigns on search engines like Google, Yahoo!, MSN Live Search, as well as Chinese search site Baidu. In addition, it offers ad placements on social networking sites Facebook and Friendster, as well as popular sites like YouTube and the Hardware Zone and SPH Magazines web properties among many others.

In addition, clickTRUE provides Web Application Development services that leverages the power of Internet based technologies to significantly improve our clients’ business operations and competitive advantage. We offer a complete suite of services to bring business logic and requirements online. These range from end to end solutions such as understanding of business processes, providing advice on best practice, to delivering the final application online. We specialize in Open Source tools to reduce our clients’ cost.

Servicing SMEs to Fortune 100 companies, from local to Pan-Asian,clickTRUE’s objective is to enhance our clients’ presence online. With a team of experienced specialists from various online fronts, we are confident to assist clients’ in achieving their online aspirations.