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my paper Executive Look 2009 Grand Finals

Singapore, 1 April 2009 – Come Friday (3 April 2009), a group of young urban working executives will strive to impress not their potential employers but 6 judges as they compete to be the winner of the my paper Executive Look 2009 at the grand finals of the contest, which will be held at VivoCity Central Court (Level 1).

Now in its second year, the contest is a signature event by my paper, Singapore’s first full-fledged bilingual newspaper published by leading media company Singapore Press Holdings (SPH).

The my paper Executive Look is a competitive search for a young male or female executive who best epitomises the urban working executive – smart, stylish, savvy and confident. Contestants have to be executives who are 35 years old and below and currently employed with at least 2 years of working experience. Besides providing a platform for executives to express themselves, the contest aims to enhance the contestants' profiles in the corporate world.

Registration started in January 09 and, reflecting the success of last year’s event, there were about 30% more applicants this year – a total of over 500 entries were received.

The finalists include a trader, lawyer, engineers and managers from a diverse group of companies ranging from banks, statutory boards and PR companies. The finalists, whose age range from 23 to 34 years old, had to go through various training on skincare, make-up, business etiquette and even how to do the catwalk.

As the search is for the definitive urban working executive, contestants will be not be judged solely on looks. Instead, they will be judged on their poise, charm, wit, eloquence, “EQ” (Emotional Quotient) and “OQ” (“Office Intelligence Quotient”) through various segments, including corporate-related discussions with guest moderator Mr Chong Chee Kin, the News Editor of my paper (English).  

Miss Jill Alphonso, Entertainment & Lifestyle Editor of my paper (English), said: “All the finalists have what it takes to be the winner of my paper Executive Look. But the last man (or woman) standing will be the one who stays cool and articulates his or her thoughts well while being put on the spot. Ultimately, we're looking for someone who has the potential to make a real difference in the work force, which means contestants really have to shine under pressure.”

The top 3 contestants will be unveiled at the grand finals at VivoCity Central Court (Level 1), and the grand winner will walk away with $10,000 cash and $500 worth of Bobbi Brown products. The finalist who received the highest number of votes from readers of my paper via an online voting contest from 23 March 2009 on, will also clinch the Readers’ Choice Award.  Voting ends on 2 April 2009, 3pm.  

Mr Goh Sin Teck, Consulting Editor of my paper (Chinese), said: "The increased number of applicants this year is a reflection of the growing number of people who read my paper, especially young bilingual executives. my paper will continue to organise events such as my paper Executive Look to engage our readers."

For more information, please visit

Media Invitation

You and your camera/video crew are invited to attend the grand finals of the my paper Executive Look 2009.  
To RSVP, please contact Adrian Cheong at 6319 2261 or, by Thursday, 2 April 2009, 5pm.

my paper Executive Look 2009 Grand Finals
VivoCity Central Court, Level 1
3 April 2009 (Friday)
8pm - 10pm


7.30pm - 8pm  - Arrival of Guests
8pm - 10pm - Opening Performance By Trio Electric Musicians
  - Presentation of all finalists
  - Round 1: Self-Introduction by all finalists
  - Performance by Olivia Ong
  - Announcement of results of Round 1
  - Round 2: Panel Discussion for Top 10 finalists. Moderator: Chong Chee Kin, News Editor, my paper (English)
  - Cabaret Performance with Dawn Ho 
  - Finale presentation of all finalists
  - Announcement of results & prize presentation
10.15pm - End

Panel of Judges
1) Mr Lim Kok Hin, Senior Director & General Manager, Business Imaging Solutions and Business Solutions Division, Canon Singapore Pte Ltd
2) Ms Andrea Ross, Managing Director, Robert Walters Plc
3) Mr Chang Yeng Cheong, Deputy General Manager, VivoCity Pte. Ltd.
4) Ms Elizabeth Gwee, Editor, Her World
5) Ms Jill Alphonso , Entertainment & Lifestyle Editor, my paper (English)
6) Mr Goh Sin Teck, Consulting Editor, my paper (Chinese)

Official Hair and Salon  : Matrix & Mazu By Hairplus
Official Make-Up   : Bobbi Brown
Official Apparel   : TANGS
Official Venue   : VivoCity Central Court, Level 1
Supporting Media   :, SPH MediaBoxOffice, The Straits Times RazorTV,, Her World, NUYOU

Winner: $10,000 Cash + $500 worth of Bobbi Brown products
1st Runner-up: $5,000 Cash + $500 worth of Bobbi Brown products
2nd Runner-up: $3,000 Cash + $500 worth of Bobbi Brown products
Winner of Readers' Choice Award: $1,000 TANGS gift vouchers + $500 worth of Bobbi Brown products
Most Stylish Look Award: $600 worth of hair services at Mazu and $400 worth of Matrix Hair Products

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Chong Hsueh Shan (Ms)
Assistant Promotions Manager
Product Branding & Promotions
DID: 6319 1275
Mobile: 9682 1415

Lim Ser Yee (Ms)
Senior Manager
Product Branding & Promotions
DID: 6319 2342
Mobile: 9369 5766

Adrian Cheong
Assistant Manager
Corporate Communications
DID: 6319 2261
Mobile: 9798 6097

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year.  It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.