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FiRST Moves To The New Paper

New weekly movie section in The New Paper will bring latest movie news to fans

Singapore, 3 April 2009 -  From 7 May 2009, FiRST magazine, Asia's premier monthly movie magazine published by SPH Magazines Pte Ltd (SPH Magazines), will morph into a special weekly pull-out section in The New Paper (TNP), Singapore's second-most read English daily.

The new section, which will still be called "FiRST", is a weekly comprehensive guide to all things related to movies, with sharp reviews, eye-catching artwork, red carpet fashion spreads and interesting feature articles. It will appear as a free pull-out in TNP every Thursday.

With this move, TNP readers will enjoy the most exciting movie news and the latest gossip from Hollywood and the region, while fans of FiRST magazine won't have to wait a month for the movie industry's latest developments. The New Paper is published by Singapore's leading media company, Singapore Press Holdings (SPH).

While retaining the best features of the existing monthly, the new weekly FiRST will have a special look and revitalised content to signal its migration to a more newsy platform in a popular newspaper that reaches out to 623,000 readers (Nielsen Media Index, 2008).

The New Paper's editor, Ivan Fernandez, welcomed the collaboration between the FiRST team and The New Paper's entertainment & lifestyle team that produces the daily Show section and the Enjoy section on Sundays. He said: "We have movie addicts in our midst like Jeanmarie Tan and Sylvia Toh Paik Choo, who has for years made it a ritual to travel to the Cannes Film Festival. We have a contributor in Los Angeles who covers movie press conferences exclusively for us in the US, and our team travels elsewhere to interview stars of new releases."

Loh Yew Seng, CEO of SPH Magazines, said: "This collaboration with The New Paper will enable the FiRST brand name to grow even bigger and affirm its status as Singapore's premier movie publication. With the expanded reach by riding on TNP's high readership, FiRST will be bringing exciting movie content to a larger audience. At the same time, existing FiRST fans will get their fix of movie news more frequently."

The popular movie magazine was first launched in November 2002 by an independent publisher and subsequently acquired by SPH Magazines in 2005. FiRST prides itself on covering all genres of film, from the biggest Hollywood blockbusters to top Asian productions.

The new team producing FiRST in The New Paper will be led by Seto Nu-wen, who is Assistant Editor (Show) of The New Paper and winner of SPH's Young Journalist of the Year award in 2002. Ms Seto said: "FiRST will have pictures galore and delicious tidbits to satisfy fans of all movie genres. The new format also offers scope for limited edition posters to be produced in collaboration with partners."

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 2261
HP: 9798 6097

About The New Paper

Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles and creative visuals. The compact-sized paper has won several international awards for excellence in photos, graphics and news scoops. The second most-read English newspaper in Singapore after The Straits Times (source: Nielsen Media Index), it offers morning editions every day, plus afternoon editions twice a week carrying overnight reports for its huge following of sports lovers, particularly soccer fans. The paper’s bold and impactful approach also extends to its mass events like The New Paper Big Walk, which entered the Guinness Book of World Records in 2000.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year.  It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.