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TNP SUVival Challenge attracts record number of SUVS

Singapore, 21 April 2009 – The largest ever contingent of sports utility vehicle (SUV) drivers will be heading off to Kuantan to take The New Paper SUVival Challenge (TNP SUVival Challenge) this Saturday, 25 April 2009. With the number of entries hitting another record high this year, an impressive total of 130 SUVs with 360 participants will go off on a two-day one-night road trip filled with challenges.

Due to the overwhelming response, registration had to close earlier than planned. In order not to disappoint the enthusiastic readers, organisers at The New Paper decided to allow 130 cars to go on the expedition this year, 10 more than the maximum number of cars targetted. There is a limit of four people per team per vehicle.

TNP took participants to destinations like Desaru, Malacca, Port Dickson and Bukit Tinggi, Pahang in the last three expeditions. This year, TNP has planned some exciting games and off-road challenges for the participants en route to Kuantan. The drivers will also be able to watch professional drivers show off their prowess with daring off-road driving demonstrations.

Challengers will be staying at the Swiss Garden Resort in Kuantan, located along the pristine shoreline of the east coast of Malaysia.
Over $20,000 worth of cash and prizes will be given away, including prizes for two winners of the Best Decorated SUV competition.

The event will be flagged off at 6am from Raffles Marina and the Challenge will officially begin once the SUVs have crossed the immigration at the Second Link. Drivers will have to hunt for answers to encrypted clues and take on challenges planted at four different checkpoints. The team with the highest points after completing the challenges will be the winner.

The top challenge winner will win a cash prize of $2,500 and a Pioneer in-car entertainment DVD unit with touch screen panel worth $1,000. The two best decorated SUVs will each get a Holux GPS navigation device and $250 worth of shopping vouchers.

Mr Danny Yeo, Assistant Vice-President, Product Branding & Promotions of SPH's Marketing Division, said: "The SUVival Challenge has built up a reputation for itself over the years and an ever growing fan base. It has a unique appeal to SUV drivers because they don't get the chance to drive in rough off-road terrain in Singapore."

East Gear, the distributor of Holux GPS navigation device, and Champion Motors, distributor of Suzuki cars, are the main sponsors of the TNP SUVival Challenge. Co-sponsors include Pioneer and YHI Yokohama. SPH's AsiaOne portal is the online partner and Radio 91.3FM is the event's supporting radio station.

Media Invitation

Your reporter and photographer/video crew are invited to cover the flag-off.

To RSVP, please contact Adrian Cheong Lim at 6319 2261, 9798 6097 or before 24 April (Fri), 10am.

TNP SUVival Challenge
Date: 25 April 2008 (Saturday)
Time: 6.00am
Meeting point: Raffles Marina

You may also contact Ms Chok Huey Jiuan at 9049 6509 if you need details of the winners and pictures for post-event stories.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Chok Huey Jiuan (Ms)
Promotions Manager
Product Branding & Promotions
DID: 6319 1518
Mobile: 9049 6509

Adrian Cheong
Assistant Manager
Corporate Communications
DID: 6319 2261
Mobile: 9798 6097

About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into out of home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest digital OOH advertising network media company and a 35 per cent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.