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SHAPE Run Singapore Hits Target in Record Time

SHAPE Run 2009 closes registration under 42 hours after the launch.

Singapore, 26 April 2009 - All the 8,000 spaces at Shape Run 2009, organised by SPH Magazines Pte Ltd ("SPH Magazines"), were fully registered in under 42 hours. This record surpassed last year’s when the 8,000 spaces were taken up in nine days.

Shape Run 2009’s online registration was launched on April 25 at midnight. Runners could also show up at the registration launch event to register, which began at 12pm on the same day at Wisma Atria. At the end of the first day of registration, 5,600 of the 8,000 spaces were already snapped up. Only 1,100 spaces were available by noon on the second day of registration and by 6pm, all 8,000 spaces were filled.

Shape, the complete mind and body magazine for women, pioneered the first women-only run in Singapore in 2006. The event is also held in Malaysia and Thailand, making Shape Run the first women-only regional run.

This year, Shape Run is being held to celebrate the fifth anniversary of Shape. The overwhelming response is credited to Shape Run’s friendly online registration format. Holding the registration launch event in the heart of Orchard Road added another convenient avenue for runners to sign up.

Allen Loh, Managing Director of SPH Magazines, said: “We were confident of a favourable response but to close registration in two days is unprecedented. The participants’ strong demand sends out a clear message that Shape Run is the run that women want. This also affirms Shape’s reputation as an organiser of quality runs.”

Shape Run’s event presenter, Subaru, which is distributed by Motor Image Group, is buoyed by this year’s registration outcome as they were with the previous year’s. Glenn Tan, Group Chief Executive of Motor Image Group, said: "We are very happy with the phenomenal response to this year's Shape Run. It is an excellent indication of the popularity amongst women for such exclusive sporting events. With the rapidly growing interest in this event and the focus on leading a healthier lifestyle, I am sure Shape Run will grow into a race that will be well sought after in the region."

Shape Run’s co-presenter, Nike, shares the confidence in the run’s success. Stanley Goh, Country Director of Nike Singapore, said: "The amazingly enthusiastic response to this year's Shape Run attests to the growth of Singapore’s running community. In particular, we recognise that female participation in the sport has become more active than ever. This positive head-start is testament of our efforts to make the run even more successful and vibrant than that of the previous years."

Event presenter Subaru, co-presenter Nike Women, and other major sponsors will also be riding high on the run’s multiple-channel publicity engine. This includes the Shape Run carnival held a week before the event at Marina Square, where 8,000 participants will congregate to collect their runners’ bibs and enjoy discounts off fitness, health and wellness products and services.

There will be press ads, events, magazines, radio and outdoor media. Publicity mileage for sponsors will stretch beyond Singapore with event ads in the Thai and Malaysian editions of Shape. Publicity platforms this year also includes interactive tools such as frequent eDMs that carry training tips, event updates and promotion messages to all participating runners.

Co. Regn No.: 196900476M

For more information, please contact:

Sherlyn Yap

Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
H/P: 9177 0747

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,® is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About Shape Singapore

Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005. It has editions in Malaysia, Indonesia and China, which are published by SPH Magazines’ associate companies.