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Young Parents Magazine Gets Bigger, Bolder, and Better!

Singapore, 30 April 2009 - Readers of Singapore’s No.1 Parenting Magazine are in for a triple treat. Showcasing a bold new look, the May 2009 issue of Young Parents will feature new educational sections and an added 32-page essential guide to pregnancy and childcare. Complete with its own cover within the magazine, the guide, named Young Parents Baby, delivers the latest babycare advice and trends for new parents and mums-to-be, making Young Parents Singapore’s only parenting magazine to provide a unique two-reads-in-one concept.

Ms Stephanie Yeo, Editor of Young Parents, says: “As mums ourselves – we have 10 children among the editorial team – Young Parents understands its readers because we’re living through the same experiences, we share the same hopes, and we worry about the same things. With this new look and added features, we hope to give readers even more value, and engage them as a community – to hear their voices, feature their stories and answer the questions they are too shy to ask.”

The 23-year-old magazine also sports a fresh new design that is modern and playful, combining bold colours, stunning visuals and layouts, set to appeal to the sophisticated Singapore parent. Other than Young Parents Baby, new sections include:

  • Playground, which showcases smart buys for the savvy parent, such as hip new kids’ shops and the best wooden toys.
  • Health, Money, Tech and Couple Time These one-page sections offer quick tips and fast facts for the busy parent on everything from saving for Junior’s education to fun ideas for date night.
  • Features on issues that are important to Singapore parents and interviews with inspiring mums and dads. Since Mother’s Day falls in May, Young Parents talks to three mums whose children inspired a business or passion. The Brainy Kids special feature this month is also a must-read: Young Parents uncovers the trend of expectant mothers here stimulating their unborn babies’ brains, and finds out that kids are now starting hothousing classes at the tender age of three months.

Mr Eugene Low, Deputy Managing Director, SPH Magazines Pte Ltd adds: “Young Parents has been a trusted resource and the authority in parenting for the past 23 years, providing strong educational content and relevant articles that appeal to the local community. This revamp sets the stage by providing readers with all that and more, with readers paying the same price of only $5 a copy.”

To mark this triple treat, readers will enjoy a range of fabulous gifts when they subscribe to Young Parents at . Every copy of the May issue also comes bundled with four packs of High School Musical (HSM) stickers and a set of HSM notebooks worth $29.90.

Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Assistant Manager

Corporate Communications
Singapore Press Holdings Limited
DID: 6319 2261
HP: 9798 6097

About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte LTD, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

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About Young Parents
Launched in 1987, Young Parents is Singapore’s No. 1 Parenting Magazine. It is a valuable and trusted information resource for parents of children aged 0-9. It is read by discerning parents and valued for its in-depth features on pregnancy, health, education and family. Young Parents offers helpful tips from a panel of experts including doctors, consultants and educators. It enjoys a readership of 43,000 per month (Source: AC Nielsen Media Index 2008). Young Parents also has an annual education resource book called Young Parents Pre-school Guide. The magazine is also distributed in Malaysia.