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clickTRUE accredited to be Microsoft’s adExcellence Company

Singapore, 2 June 2009 -clickTRUE Pte Ltd (clickTRUE) today announced that they have been accredited as a Microsoft adExcellence Company.

The company is believed to be one of the first few companies in Singapore and Southeast Asia to have attained the accreditation by meeting the requirements set by Microsoft and passing the Microsoft adExcellence accreditation exam.
Microsoft adExcellence is a program that gives its members the necessary training and expertise to get the most out of Microsoft adCenter (MS adCenter) campaigns. MS adCenter is Microsoft's pay-per-click advertising platform for their Live Search engine and their msn content network.
The news by clickTRUE comes as Microsoft's new "Decision Engine" called Bing ( was recently unveiled. The growth of online content has been explosive, and Microsoft has developed Bing as a tool to help people navigate through the information overload that has come to characterise many of today's search experiences. Bing will be fully deployed worldwide on 3 June.
With the valuable knowledge gained through the programme, clickTRUE now has the necessary expertise to advise their clients on how to increase their return on investment on MS adCenter campaigns, including those on Bing. clickTRUE will be listed in the adExcellence Membership Directory and receive an official adExcellence Member logo for their use. The membership, which lasts a year, will increase clickTRUE’s recognition as an adCenter expert among advertisers and within the industry.
Mr Jereme Wong, Chief Operating Officer of clickTRUE, said: "Getting accredited as a Microsoft adExcellence Company is part of our strategy to continuously gain knowledge and skills that would enable us to provide better service to our clients. Such accreditation, including being recently accepted into the Google Analytics Authorised Consultant programme, gives our clients greater confidence in us and more reasons to partner us."
"Besides our core services, clickTRUE is able to provide a myriad of value-add services to our clients, saving them precious time and money by not having to go to different companies for different services. This helps us to remain ahead of competition, not just in Singapore, but in the region,” he added.
In March, clickTRUE became the first company in Singapore and Southeast Asia to be accepted as a member of the Google Analytics Authorised Consultant (GAAC) programme.
clickTRUE, a wholly-owned subsidiary of SPH Magazines, specialises in Pay Per Performance online advertising services, including search engine marketing, online media planning, website/landing page optimisation, web analytics and conversion tracking. It has offices in Singapore, Malaysia, Thailand, Philippines, Indonesia, Taiwan, Hong Kong and China.
Co.Regn No.: 199102042M
For more information, please contact:
Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email :
Jereme Wong
Chief Operating Officer
clickTRUE Pte Ltd
DID : 6571 7128
HP : 9362 2576
Email :
About clickTRUE Pte Ltd
clickTRUE Pte Ltd, a subsidiary of SPHM, is a Pay Per Performance online marketing company specializing in services such as Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
clickTRUE works with clients in helping them achieve optimum Return On Investment (ROI) with their ad campaigns on search engines like Google, Yahoo!, MSN Live Search, as well as Chinese search site Baidu. In addition, it offers ad placements on social networking sites Facebook and Friendster, as well as popular sites like YouTube and the Hardware Zone and SPH Magazines web properties among many others.
In addition, clickTRUE provides Web Application Development services that leverage the power of Internet based technologies to significantly improve our clients’ business operations and competitive advantage. We offer a complete suite of services to bring business logic and requirements online. These range from end to end solutions such as understanding of business processes, providing advice on best practice, to delivering the final application online. We specialize in Open Source tools to reduce our clients’ cost.
Servicing SMEs to Fortune 100 companies, from local to Pan-Asian, clickTRUE’s objective is to enhance our clients’ presence online. With a team of experienced specialists from various online fronts, we are confident to assist clients’ in achieving their online aspirations.