Singapore, 15 June 2009 - The Straits Times is now available on Nokia's latest and long-awaited smart phone, the N97.
Launched one day before the opening of CommunicAsia 2009, Nokia hopes to rival Apple's new 3GS unveiled last week with its new touchscreen N97.
ST's custom-designed widget, which allows users to read breaking news from the StraitsTimes.com, will be pre-loaded in all Singapore N97 units. This means users will not need to download the application separately from the Internet.
Nokia's Head of APAC Developer Relations and Marketing Kenny Mathers said it chose The Straits Times as the news source of its choice because of its comprehensive and relevant coverage for local mobile users.
He said: "Building a vibrant ecosystem with content providers and third-party developers is a key focus area for Nokia to bring exciting applications and content to consumers. Nokia is excited to partner with The Straits Times, Singapore's most widely-read English daily, to deliver the latest news content into the hands of Nokia users via the Ovi Store."
This is the first time StraitsTimes.com is available on the Symbian operating system and will be available in future for download at Nokia's Ovi Store online for other touchscreen phones like the N5800.
The StraitsTimes.com breaking news was first launched free on Apple's iPhone Application store in January 2009. Since then, it has seen exponential growth and enjoyed significant time as Singapore's most downloaded application. SPH's web TV site, RazorTV, is also available for free at the iTunes Application stores.
The StraitsTimes.com currently attracts more than 23 million page views every month - both on the Internet and mobile devices.
Joanne Lee, Online Editor of the StraitsTimes.com, said the newspaper is excited to have been Nokia's first choice when it came to finding a news partner.
"At ST.com, we believe in reaching out to our readers on whichever platform they are comfortable with. We look forward to a closer partnership with Nokia and are excited to be part of the N97 experience."
The StraitsTimes.com offers a free breaking news site which is available on the iPhone and the Nokia N97. The ST Digital site remains a subscription-only site, and is not yet available on mobile platforms.
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Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. Every day, 2.9 million individuals or 79 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 150 million page views with 9 million unique visitors each month. Other new media initiatives include AsiaOne, omy, rednano.sg, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties.
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