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SEVENTEEN Summer Challenge 2009 Gets Ultra-Sporty

Singapore, June 25, 2009Seventeen Singapore, a publication of SPH Magazines Pte Ltd ("SPH Magazines"), presents Seventeen Summer Challenge 2009. The Seventeen Singapore outdoor event goes ultra-sporty this year with a 10-team sports challenge, a cheerleading competition, as well as BMX bike and skateboarding stunts.

Seventeen Summer Challenge has been an annual reader event since 2002. To obtain invites to the event, readers can log on to for more details.

Seventeen Summer Challenge 2009 will kick off with a friendly sports competition between 10 teams of Seventeen readers aged 15 to 23, with each team comprising two girls and two guys. The teams will compete in street soccer, mini volleyball and Captain’s Ball. Representatives from the Singapore Sports Council will referee the street soccer and mini volleyball competitions.

The team that scores the most points for all three games will be named the Ultimate Seventeen Summer Challenge 2009 Champions. They will take home a hamper worth $2,500, while the second- and third-prize teams will each receive hampers worth $1,500 and $500, respectively. There are also seven consolation prize hampers worth $400 each to be given away.

Guests will also be treated to a mini cheerleading competition, featuring two cheerleading squads: Wildcards and Fantastic Crew. Wildcards is a cheerleading youth academy sponsored by the People’s Association Youth Movement, while Fantastic Crew is a cheerleading and dance group by the successful Fantastic Four All Male Dance Team. The winner of the Seventeen Summer Challenge 2009 cheerleading competition will be awarded a $1,200 prize hamper, while the runner-up will receive a $500 prize hamper. Each prize hamper contains products and vouchers from the event sponsors, namely Billabong, Yami Yogurt, Veet, Maybelline and Coppertone.

Following these competitions are a BMX bike stunt presentation by Urban In-line, and a skateboarding display by professional skateboarders. After the skateboarding display, guests will get to show off their skateboarding stunts – the one with the best moves will win an Element Skateboard worth $219.

Seventeen’s Summer Babe and Hunk will be chosen from the 10 Summer Challenge teams. Seventeen Singapore editor Sasha Gonzales said: “We want our Summer Babe and Hunk 2009 to be fun, energetic, confident and outdoorsy. They must also have good teamsmanship and personify that competitive spirit.” Seventeen’s Summer Babe and Hunk 2009 will each walk away with prizes worth over $150, from Veet, Coppertone, Billabong, and Seventeen.

One Seventeen reader will also go home with a lucky draw grand prize of a 4D/3N stay in a two-storey Villa Suite at Banthai Beach Resort, Phuket. The prize, sponsored by, is worth $8,500.

Seventeen Summer Challenge is a favourite with advertisers. This year, participating brands include Billabong, Yami Yogurt, Veet, Maybelline, Coppertone, Playground @ Big Splash and

More details about Seventeen Summer Challenge 2009 can be found at

Media Advisory

    SPH Magazines Pte Ltd cordially invites you to Seventeen Summer Challenge 2009

    Date: Saturday, June 27, 2009
    Time: 3pm – 6pm
    Venue: Playground @ Big Splash
    Dress Code: Your sporty best

      Please RSVP to by 5pm on Friday, June 26, 2009.

      Issued by SPH Magazines Pte Ltd.
      Co. Regn No.: 196900476M

      For media enquiries, please contact:

      Lynette Tan
      Deputy Manager
      Branding & Promotions
      SPH Magazines Pte Ltd
      DID: 6319 5814

      Sherlyn Yap
      Corporate Communications
      Singapore Press Holdings Limited
      DID: 6319 1226
      H/P: 9177 0747

      About SPH Magazines

      A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

      With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
      SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

      With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

      At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

      Visit for more information.

        About Seventeen Singapore

          Licensed from Hearst Communications, Inc. in the US, Seventeen Singapore was launched in 2002. Seventeen is an accessible fashion, beauty and life skills magazine that reaches out to young women aged 15-22. It has 16 editions worldwide. Positive and accessible, Seventeen celebrates real beauty for the real girl, and inspires diversity and creativity by providing useful fashion, beauty and life tips for every body type and skin tone. Seventeen reaches out to readers who want to get the most fun out of their young life. Seventeen Singapore is the leading fashion and beauty magazine for young women in Singapore, with a readership of 62,000 (Source: AC Nielsen Media Index 2008). Seventeen also has an edition in Malaysia, which is published by an SPH Magazines associate company.