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Rednano Mobile enables SMS voting in Singapore Blog Awards 2009

SMS voting offered for the 2 categories of Best Overseas Celebrity Blog and Best Local Celebrity Blog

Singapore, 29 June 2009 – Use your mobile phone to vote for your favourite celebrity blogger and you might just stand a chance to win a cool BlackBerry Storm handset. That is the offer from Rednano Mobile, the mobile platform of, Singapore’s local search and directory engine, to participate in the Singapore Blog Awards 2009. The Rednano SMS voting mechanism is in addition to online voting.

SPH Search, the company behind and Rednano Mobile, is a subsidiary of Southeast Asia’s leading media organization Singapore Press Holdings Limited (SPH).

Powered by Rednano Mobile, SMS voting is offered in two categories, namely Best Overseas Celebrity Blog and Best Local Celebrity Blog. These two categories had the most number of votes recorded last year when the Singapore Blog Awards was first organised. Unlike online voting where voters are limited to just one vote per category each day, they can now vote for their favourite celebrity bloggers as many times as they like via SMS. The top celebrity blogger of each of the two categories is determined by the total number of votes garnered through both online and SMS voting.

The top five celebrity bloggers with the most number of SMS votes will be featured on the Awards website and results are updated ‘live’ in real time. With this, voters can quickly vote for their favourites to move them to the top positions. Voters also stand to win the latest BlackBerry Storm mobile phone with a retail price of about S$1,000 in a lucky draw. The more times they vote, the greater their chances of winning.

A voter needs to key in his/her vote in this valid format and SMS it to 79797:

<Celebrity’s Voting Code>space<Voter’s name>space<Voter’s NRIC No.>space<Voter’s email address>
For example, L1 Nicole Lim S1234567B

Voting ceases on 31 July. Each SMS vote costs S$0.30.

Shirley Tan, SPH Search’s Director of Business Development (Mobile), says, “By supporting Omy with our SMS voting mechanism, we want to help give voters an additional channel to vote for their favourite celebrity bloggers in the Singapore Blog Awards 2009. Though this may be the first time that voters of the Singapore Blog Awards are allowed to vote for their favourites using SMS, we have implemented similar SMS voting mechanisms for other contests with satisfactory results.”

Lee Kuan Fung, Associate Editor of, says, “New media does not just refer to the Internet world. By collaborating with Rednano, the public can now get involved with the Singapore Blog Awards, whether via the Internet or their mobile phones, making the awards a truly multi-disciplinary new age event.”

Organised by Omy, SPH’s bilingual news and interactive web portal, Singapore Blog Awards is running for the second year to honour individuals who devote their time and energy to create and maintain informative and innovative blogs. For more information on the Singapore Blog Awards, visit

Rednano Mobile offers users a suite of three mobile services:

    · SMS 33333 – A mobile directory service which allows users to access address, contact details and operating hours of a business or service on their mobile phone while on the go.
    · Rednano WAP – A mobile portal ( which provides directory results, maps, news and the latest traffic information.
    · Rednano Locate – A location-based directory and search application which.enables users to search for business or service located near to where they are. In addition to getting the latest traffic information, users also get to enjoy promotions located in their vicinity.

For more information on Rednano Mobile and its suite of mobile services, please log on to

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

For more information, please contact:

James Ong
Manager, Marketing Communications
SPH Search Pte Ltd
Tel: 6319 1263
HP: 9389 8929

Yeo Siew Chi
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 1586

About SPH Search Pte Ltd

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore; its people and its businesses. It intends to respond to queries speedily. Most importantly, it plans to make relevance the hallmark of its answers.

Visit for more information.

About Singapore Press Holdings Ltd

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. Every day, 2.9 million individuals or 79 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 150 million page views with 9 million unique visitors each month. Other new media initiatives include AsiaOne, omy,, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties.

For more information, please visit