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NSMan, The Lifestyle Magazine for SAFRA Members, Gets Fresh

Singapore, 3 July 2009 – NSMan magazine, published by SPH Magazines Pte Ltd (SPH Magazines) on behalf of SAFRA National Service Association (SAFRA), has been refreshed with snappy new content and vibrant new looks starting from its July/August issue.

The bimonthly publication, targeted at men aged between 20 and 35 years, commands a 145,000-strong circulation base, comprising readers who are mainly SAFRA members, their spouses and family members.

SAFRA has five clubs spread across the island to address the needs of NSmen and their families, giving them access to a host of activities such as rock wall climbing and photography, to recreational needs such as computer gaming and bowling. In addition, SAFRA offers its members a host of privileges for travel, movies, dining and shopping and provides members with interest clubs to enhance the camaraderie among NSmen.

The new NSMan magazine has been designed to provide readers with lifestyle and SAFRA-centric information in quick, digestible nuggets aimed at time-strapped men. New sections adopting this format include ‘Life+Style’ and ‘Fun+Food’, which cover dining options, movies, gadgets and all the toys men love.

Anchoring the magazine’s content is the new ‘Hot+Heady’ section covering SAFRA-related news and information with articles focusing on sporty, action-packed and fun-filled activities for members and their families. Another major section is ‘The Scene’, which is devoted to special promotions and deals, and is an all-time hot favourite with readers. For ease of referencing, information has been reorganised and designed for quick navigation.

The publication was last revamped in 2007 with content catering to men who lead active lifestyles. “While still staying focused on this editorial direction, we wanted to refresh and update the magazine so readers’ interests are continually engaged. Changes implemented are in response to findings from focus group discussions conducted recently. Content has been re-packaged for easier reading and vibrant layouts marked by eye-catching visuals complete the new look,” said Joanna Lee-Miller, Group Editor, SPH Magazines.

Donald Tan, Deputy Chief Executive Officer (Business Strategies), SAFRA National Service Association, said: “Staying relevant to our members is critical especially when NSMan magazine is a key communication tool for SAFRA, serving to keep members informed and updated. Therefore responding to changing needs and reading habits is crucial. We are excited to launch the revamped issue of NSMan and are pleased with SPH Magazines’ ongoing effort to better the publication.”

SPH Magazines has been SAFRA’s publishing agent for the last 20 years. “As SAFRA’s publisher of choice, we are committed to producing a magazine that meets the Association’s communication objectives. Reaching out to a critical mass audience, NSMan is uniquely positioned to effectively communicate key messages to readers. And this has to be done through engaging content and appealing design – a process that needs constant reviewing and updates along the way in order to better serve changing lifestyles and preferences,” said Dennis Pua, Managing Director, SPH Magazines.

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.

Co. Regn No.: 196900476M

For more information, please contact:

Pearly Mak
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Mobile: 9765 6704

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

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About NSMan Magazine
NSMan is the official publication of SAFRA National Service Association. With a circulation of 145,000, the bimonthly magazine is distributed to SAFRA members, and aims to keep them informed of the latest lifestyle trends, fitness, sports and club events, travel destinations, membership privileges and interest club activities.

About SAFRA National Service Association
SAFRA was formed in 1972 to provide for the social and recreational needs of NSmen and their families through quality sports, social, educational and cultural programmes to recognise NSmen for their contributions to National Service.

SAFRA currently has a network of five clubs conveniently located at Jurong, Mount Faber, Toa Payoh, Tampines and Yishun. Complementing these modern facilities is a host of quality membership benefits and activities specially packaged for all SAFRA members and their families.