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Fun with CLing - A New Web Portal to Learn Chinese and Understand Modern China

Fun with CLing - a new web portal to learn Chinese and understand modern China 

Singapore, 18 July 2009 --- “CLing”, a new Chinese-learning media platform jointly presented by Business China and, is launched by Prime Minister Lee Hsien Loong today at Dragonfly, St James Power Station.

“CLing” is a Chinese web portal which exposes young Singaporeans to modern China and help them learn Chinese through fun and interesting ways. The website consists of eight distinctive features - Good Read, Quiz Game, Daily C, Celebrities Talk, Chit Chat, Blog, Songbook and Useful links. (Please refer to Annex 1 for more details)
At the launch, Prime Minister Lee participated in the “CLing” challenge where he was asked three questions related to Chinese language and modern China. He also shared his experiences on learning Chinese with 300 participants from schools, tertiary institutions, as well as young working adults who attended the event.
Mr Chua Thian Poh, Chairman of Business China, said: “It’s our mission to nurture an inclusive bilingual and bi-cultural group of Singaporeans, we strive to encourage the youths to deepen their knowledge in China’s economic, business, social and cultural and educational aspects and stimulate their interest towards China through various activities and platforms. We hope the youths will fully leverage on the new media platform set by Business China and 'CLing' in their quest about modern China. We are privileged to have Prime Minister Lee Hsien Loong’s support in the launching of this portal.”

Mr Robin Hu, Senior Executive Vice President of Chinese Newspapers Division and Newspaper Services Division, SPH, said: "It is important to pass on our Chinese heritage, language and culture to the next generation of Chinese Singaporeans. ”CLing” plays an important role of reaching out to young Singaporeans via an interactive, new media platform they are familiar with. is honoured to collaborate with Business China on such a meaningful project."

A pre-launch quiz game was held from 2 to 15 July to promote the launch of "CLing". The game, which tested participants on their knowledge of the Chinese language, culture and developments in China, was played nearly 35,000 times and attracted over 182,000 page impressions in just two weeks.

In conjunction with the launch of "CLing", a Youth Forum was held, featuring four personalities from the local music industry, namely composer Billy Koh, lyricist Xiao Han, composer cum producer Lee Shih Song and singer Chen Diya. (Particulars of the Forum panelists are listed in Annex 2).

The four panelists spoke on the topic,
 “Beyond the Little Red Dot: Music Making for the Chinese Market”. They also interacted with participants on how Singaporean musicians and artistes are making inroads into China. Guests at the launch were also treated to a “CLing” mocktail, which was specially concocted by Dragonfly for this event.

Programme for “Fun With CLing”
Date: 18 July 2009 (Saturday)
Time: 2.30pm-5. 30pm
Venue: Dragonfly, St James Power Station
3 Sentosa Gateway 

Arrival of guests
Opening Performance by Skye Sirena
Welcome Address by Mrs Josephine Teo, CEO & Board Director, Business China
Commencement of Youth Forum
Beyond the Little Red Dot: Music-making for the Chinese market
Mocktail Reception
Arrival of Prime Minister Lee Hsien Loong
CLing Mocktail Flairing
Launch of CLing by PM Lee
Video presentation of CLing
Finale by local band Ang Mo Pai
End of Programme

Issued by Singapore Press Holdings Ltd and Business China
Co. Regn. No. 198402868E

For more information, please contact:
Lee Siew Li (Ms)
Manager, Corporate Communications
Business China
Office: 6842 1233
Mobile: 9154 1519
Fax: 6842 2633

Francis Mah
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1028
Mobile: 9697 8208

About Business China
Business China was officially launched on 19 November 2007 by its Patron Minister Mentor Lee Kuan Yew and Chinese Premier Mr Wen Jia Bao. The mission of Business China is to nurture an inclusive bilingual and bi-cultural group of Singaporeans through extensive use of the Chinese language as the medium of communication, so as to sustain our multi-cultural heritage, and to develop a cultural and economic bridge linking the world and China. The long term target of Business China is to groom around 20,000 to 30,000 bilingual and bi-cultural Singaporeans who can connect with China and communicate effectively with their Chinese counterparts. Since inception, Business China has worked with government bodies, private organizations, schools and institutes of higher learning to provide activities targeted for our members and the general public. The activities include exchange forums, thematic seminars, students’ forums/workshops, summit forum, networking lunches, spring receptions and Chinese-related competitions. Through these activities, Business China has reached out to more than 15,000 people.

About omy (online mobile for the young) is Singapore's first bilingual-friendly (Mandarin and English) news and interactive web portal by leading media group Singapore Press Holdings Ltd (SPH), primarily targeted at online users from 18 to 35 years old. Launched on 25 September 2007, the portal provides the latest news and infotainment for web-savvy users. currently enjoys more than 8 million page views per month* and is one of the top news/entertainment/blog sites in Singapore. 
With its unique features such as text-to-speech function and hanyu pinyin rollover for news articles, is easy to navigate, even for users unfamiliar with surfing Chinese sites on the Internet. It engages users through various new media channels that they are familiar with -- via SMS, MMS, vodcast, podcast, Internet forums and blogs. omy.sgempowers users by providing an interactive platform for them to share their views and opinions with other users, as well as with the editorial team. 

For those who prefer visuals to text, offers an interesting range of vodcasts on current issues, lifestyle, fashion, beauty, cars, shopping and showbiz. There are also exciting online games for those who like challenges, and other interactive features such as geoblogging (blogging based on geographical locations), bilingual forums and sections for users to submit their own videos and photographs. 
Source: (*Nielsen NetRatings, Jul 2009) 

About Singapore Press Holdings
Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. Every day, 2.9 million individuals or 79 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 150 million page views with 9 million unique visitors each month. Other new media initiatives include AsiaOne, omy,, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties.

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