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President S R Nathan celebrates ”The New Paper Be Yourself Day” at Maha Bodhi School

Singapore, 28 August 2009 – On Monday (31 August 2009), Mr S R Nathan, President of the Republic of Singapore, will be celebrating this year's The New Paper Be Yourself Day (TNP Be Yourself Day) together with students of Maha Bodhi School. In a show of creativity, 13 students representative will be approaching the question "Who Am I?" by dressing up as personalities whom they embrace and narrate how the qualities and values of those personalities inspire them. They include United States President Mr Barack Obama and international pop icon Michael Jackson, as well as other professions such as scientists and chefs.

TNP Be Yourself Day is a day when students are excused from school uniforms for the day. They are free to dress creatively and in ways which best express their individual personalities. It is also an occasion when teachers and principals get to see their students from a different perspective.

This year, a total of 54 schools will celebrate TNP Be Yourself Day. While enjoying the freedom to dress as they like, students are also encouraged to think of the less fortunate by making a donation to the President's Challenge, an annual charity event that benefits 37 charities. The New Paper has been involved in this national fund-raising effort for 10 years. TNP Be Yourself Day into its eighth year, has raised more than $1 million so far.

Since April 2009, 15 schools have already celebrated TNP Be Yourself Day. On Monday, Maha Bodhi School will be presenting a cheque of $13,888 to Mr Nathan.

More schools will celebrate TNP Be Yourself Day in September to coincide with their Children's Day celebrations.

Mr Santokh Singh, News Editor of The New Paper and one of the main organisers of TNP Be Yourself Day, said: "TNP Be Yourself Day is a fun way for students to learn about themselves as well as those around them. More importantly, these kids get to appreciate some of the difficulties the less fortunate face and how fortunate they are to even be going to school."

List of 54 participating schools in The New Paper Be Yourself Day 2009


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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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About The New Paper and The New Paper on Sunday

The New Paper is one of Singapore’s most popular English dailies, strong in human-interest content and soccer coverage.

Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that targets the streetwise. It puts a human face to Singapore stories and to complicated issues of the day.

The New Paper, which began as an afternoon tabloid, is now a full-fledged morning paper. It produces afternoon sports editions twice weekly on Mondays and Thursdays. Its Sunday edition offers a magazine-style reading experience for different members of the family.