Singapore, 16 September 2009 – Listeners of 91.3FM stand a chance to win a car ride with two-time Formula One Champion Mika Hakkinen.
Mika, the Johnnie Walker Global Responsible Drinking Ambassador, will be in Singapore to promote the “Never Drink & Drive” campaign this month. As the exclusive Media Partner of the national campaign, 91.3FM is offering one lucky listener an adrenalin-charged ride with Mika on 21 September at the Changi Exhibition Centre in a 330km/h two-seater Supercar with braking and cornering forces of 3G developed by the same engineers behind the McLaren F1 cars.
Listeners have to tune in to The 91.3 Morning Crew between 14 and 18 September to win one of 5 VIP double passes to the Supercar event and a chance to enter the Grand Prize draw to win the Supercar ride with Mika.
The lucky winners will receive the royal VIP treatment at the event. Apart from watching the stunts at the grand spectator stand, they will be treated to a free flow of booze and food.
In addition, 91.3FM is offering more F1 perks to listeners with exclusive invitation to the Johnnie Walker Jet Black Party at Clarke Quay on 27 September. Five listeners will be picked during the Married Men show (between 21 and 25 September) to attend this exclusive party. The winners will get the opportunity to rub shoulders with Mika and the rest of the McLaren team.
You and your photographer are invited to cover the Johnnie Walker JOIN THE PACT Supercar Run on 21 September (Monday), from 11am to 1pm at the Changi Exhibition Centre.
Please confirm your attendance with Ms Jeannie Ang at 98415342 by 17 September.
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For more information, please contact:
Advertising & Promo Manager, 91.3FM
Tel: 6319 5436
Mobile: 9841 5342
Jamie R Meldrum
Programme Director, 91.3 FM
Tel: 6319 5635
Singapore Press Holdings
Tel: 6319 1028
About SPH UnionWorks Pte Ltd
SPH UnionWorks Pte Ltd is a 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates two radio stations, 91.3FM and 100.3FM.
91.3FM is all about having FUN! It is an English music station that caters to the 20-40 listeners. The station plays an upbeat, happy blend of adult contemporary music featuring the biggest stars, the biggest hits, the most iconic classics, and only the very best of today´s crop of modern music, presented by an All Star DJ Lineup with their finger on the pulse of the music and entertainment industry and who know it´s the music that always comes first.
100.3FM is a Mandarin infotainment station that caters to a wide range of listeners with its highly creative programmes. Programme content range from lifestyle to gourmet features, current affairs, music and entertainment. 100.3FM´s delivery is bold, fun and innovative.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces close to 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.