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SPH to launch high-end lifestyle publication ZbBz

Singapore, 18 September 2009 --- Lianhe Zaobao, the flagship Chinese language newspaper of Singapore Press Holdings (SPH), announced today the launch of ZbBz, a monthly "newsgazine" for bilingual elites as well as English educated readers who are inspired by the renaissance of oriental culture.

From October this year, ZbBz will be distributed monthly at no charge to an exclusive group of high net worth individuals drawn from SPH's subscribers database. Copies are also available at selected bookstores including Borders, Kinokuniya and PageOne at $10 a copy.

ZbBz stands for Zaobao Bao Zhi (早报报志). "Bao Zhi" refers to "newsgazine" and is a play on the Chinese words for "newspaper" and "magazine". The publication combines the intelligence of newspaper journalism with the sophistication of magazine design.

ZbBz will be packed with informative and entertaining features, from profiles of people of distinction, to luxury lifestyles covering contemporary oriental art, gourmet for the epicurean, travel for the been here done that, gadgets for the young at heart, fashion of the red carpet, alternate investments, watches not for the faint-hearted and philanthropy that celebrates life.

The readers of ZbBz are high-achievers and their partners who appreciate intelligent journalism and are hungry for knowledge. He or she is someone who appreciates the finer things in life and takes an interest in the finesse of oriental culture. Readers can choose to read a story in Chinese or English or both. The product endeavours to offer readers different reading experience in whichever language he or she chooses but each is not a repeat of another.

ZbBz will be spearheaded by Editor-in-Chief Dr Ng King Kang, who is also a senior correspondent with Lianhe Zaobao and Editor Ms Ong Ting Nee, previously the Editor of Citta Bella. They will be supported by an established team of accomplished and bilingual journalists from the Fukan (lifestyle) section of Lianhe Zaobao.

Mr Robin Hu, Senior Executive Vice President of SPH's Chinese Newspapers Division, said: "Singapore is an affluent society and Singaporeans have become increasingly discerning on how to spend their wealth wisely. In a way, ZbBz is their 'how to spend it guide'. With China's rising, many English-educated Singaporeans have rediscovered their Chinese heritage. The bilingual ZbBz is a window into this oriental world with a language that they are comfortable in."

Dr Ng King Kang, Editor-in-Chief of ZbBz added: "In ZbBz, we want to inspire readers to embrace new horizons, to make things happen, and to celebrate new ways of looking at life, through the eyes of those walking a few steps ahead."

Ms Ong Ting Nee, Editor of ZbBz, said: "We have conceptualised a new print product which combines the best of intelligent reads, based on the newspaper's brand of quality journalism, and brilliant visual packaging in the form of a glossy magazine."

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Dr Ng King Kang
Editor-in-Chief, ZbBz

Chinese Newspapers Division
Singapore Press Holdings
Tel: 63191355

Mobile: 98232359

Ms Ong Ting Nee
Editor, ZbBz

Chinese Newspapers Division
Singapore Press Holdings
Tel: 6319 5467

Mobile: 9785 4211

Francis Mah
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1028

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces close to 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.