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Sphere Exhibits Ventures Into Outdoor Events

Singapore, 23 September 2009 – Sphere Exhibits, a wholly owned subsidiary of Singapore Press Holdings (SPH), is expanding into outdoor lifestyle events a year after its incorporation.

Sphere, which organised a series of consumer exhibitions like The Food Safari and Electronics Fair and Licence2Play, will make its debut in outdoor lifestyle events with Asia on the Edge 2009 (AOTE) tomorrow (24 September). Visitors will witness Sphere’s creative involvement in transforming the Empress Place precinct into a vibrant village featuring nifty craftsmen and culinary experts in action.

At the Waterways, which refers to the AOTE’s outdoor showcase at Empress Place, visitors can look forward to more than 40 booths offering intricate crafts and accessories, and an array of Asian delicacies that will tantalise the tastebuds of both locals and tourists.

Ms Elaine Chia, Marketing Director of Sphere said, “Sphere is making its foray into outdoor lifestyle events and we are happy to be part of AOTE. In the last one and a half years, Sphere has garnered a strong following among its consumers and established an extensive network of partners through its past events. It is a natural progression for Sphere to move into outdoor events to enhance the existing offerings and add more exciting options to Singapore's calendar of activities. With the support and the backing of our parent company, SPH, event participants and attendees can look forward to more novel events from Sphere soon.”

AOTE, organised by The Arts House and PICO, is held in conjunction with the Singapore Grand Prix Season 2009. Admission is free for the activities at the Waterways, which will run from 24 – 27 Sept, starting from 6pm daily.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Ms Elaine Chia
Marketing Director
Sphere Exhibits Pte Ltd
DID: (65) 6319 1696 / Hp: 96259962
Fax: (65) 6741 1683

Ms Selina Esther Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1872 / Hp: 94352856
Fax: 6319 8150

About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces
close to 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.