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Show You Care, Buy A Bear to raise funds for President’s Challenge

Singapore, 20 October 2009 --- In support of President’s Challenge, the annual charity drive initiated by President S R Nathan, Singapore Press Holdings' Chinese Newspapers Division (CND) has launched a charity fund raiser called Show You Care, Buy A Bear.

The six-inch tall bear, specially designed for President's Challenge, comes with a key chain and is sold at $5 nett. All proceeds from the sale of the bears will
be donated to the President’s Challenge, which benefit 37 appointed charity organisations.

President's Challenge is an annual series of community-based activities aimed at mobilising the community to help the less fortunate and raise funds for the social service sector.

Apart from the sale of the charity bears, CND will also be organising the annual Youth Talent Concert to raise funds for the Challenge. Performed by students from various schools, the Youth Talent Concert will be held on 21 November, Saturday, at the VivoCity Amphitheatre. The concert aims to promote Chinese culture through musical and dance performances by young artistes aged between 10 and 25. At the same time, there is a call for corporate and public donors to pledge their support for these young talents by donating to the Challenge. The two schools which raise the most funds through the Youth Talent Concert will receive the "Big Heart Award" from President S R Nathan.

Since 2002, CND has organised many community events to raise funds for charity, namely the National Treasure Hunt, “Show You Care, Buy A Tile”, the ZPop Charity Concert and the Youth Talent Concert.

Members of the public who wish to purchase the charity bears can email or contact 6319 1902/ 1591 for more information.

The main sponsor for the charity event is Breadtalk. Official venue is VivoCity and Official Online Media is

Please see attached photo of the charity bear and media release in Chinese.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For media queries, please contact:

Ann Choo
Asst Manager
Cultural Industry Promotion Department
Chinese Newspapers Division
Singapore Press Holdings
Tel: 6319 1968
Fax: 6319 8114

Francis Mah
Corporate Communications
Singapore Press Holdings
Tel: 6319 1028
Fax: 6319 8150

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 2.9 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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