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Sphere Exhibits to Present Mega Trade Fair

Singapore, 3 November 2009 – Sphere Exhibits, a wholly owned subsidiary of Singapore Press Holdings (SPH), is making its foray into trade events with the launch of two trade fairs on 27 – 29 April 2011.

BuildTech Asia 2011
and InterDecAsia 2011are expected to occupy an estimated 25,000 square metres of indoor and outdoor space at the Singapore Expo. The two international shows will be co-located within the same premises to create a mega integrated fair for visitors from the building and construction, as well as interior décor and retrofitting industries.

Mr Chua Wee Phong, Executive Director of Sphere Exhibits, said, “Singapore's strategic location makes it an ideal destination for business events. With a strong regional demand for MICE services, Sphere sees potential and has decided to expand into trade events. Sphere has established a reputation of organising innovative consumer fairs. While this is our first foray into trade events, we are confident that our unique concepts will not only draw local audiences but also international participants."

BuildTechAsia 2011
will be divided into three sectors:

      a) ConMachAsia, which will showcase the newest construction machines, equipment and technology;
      NewMateAsia, which will feature new materials for building and construction; and
      EleMechAsia, which will present the latest innovations in electrical and mechanical engineering

InterDecAsia 2011
will incorporate Interior&Decor Asia 2011, featuring interior décor and retrofitting exhibitors, and Asia Lighting Fair 2011, which will display the latest in lighting technologies.

Visitors can also look forward to attending seminars and conferences conducted by leading professionals, to share and discuss the latest issues facing the construction industry.

Since Sphere Exhibits started marketing
BuildTechAsia 2011 and InterDecAsia 2011a couple of months ago, it has received positive responses from the trade embassies based in Singapore, related supporting organisations and media partners. Some overseas government agencies are also considering setting up country pavilions.

Sphere Exhibits are also in talks with government agencies such as Singapore Tourism Board and International Enterprise Singapore to offer financial incentives to Singapore-based companies which are interested in participating in
BuildTech Asia 2011 and InterDecAsia 2011.

For more information
on BuildTech Asia 2011 and InterDecAsia 2011, please contact Ms Theresa Gan at 6319 4038 or email at, or Mr Herbert Ho at 6319 1844 or email at

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Ms Theresa Gan
Exhibitions Director
Sphere Exhibits Pte Ltd
DID: (65) 6319 4038 / Hp: 9878 5987
Fax: (65) 6319 6140

Mr Herbert Ho
Project Manager
Sphere Exhibits Pte Ltd

DID: (65) 6319 1844 / Hp: 9690 3440
Fax: (65) 6743 2707

Ms Selina Esther Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1872 / Hp: 9435 2856
Fax: 6319 8150

About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for
"SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising

In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Corporate citizenry

As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.