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zbCOMMA Cultural Cruise to set sail on SuperStar Libra

Singapore, 5 November 2009 --- zbCOMMA, the student publication of Lianhe Zaobao, is organising a Cultural Cruise for secondary school students next month.

For the first time, 200 students from various secondary schools are invited to go on board SuperStar Libra, a luxurious cruise ship under Star Cruises, as they engage in enriching cultural activities.The 4-day/3-night cruise will set sail to Kuala Lumpur and Penang on 9 December, and will return to Singapore on 12 December.

Organised by zbCOMMA and Star Cruises, the main objective of the Cultural Cruise is to allow outstanding secondary level students to acquire cultural knowledge through fun and interactive channels. As the participating students come from schools of diverse backgrounds, the Cultural Cruise provides a platform for them to develop friendships, widen their social circle and let them learn from one another in the process.

The Cruise will allow students to visit famous places of interest and enjoy local culinary delights in Kuala Lumpur and Penang. In addition, they will be given the opportunity to visit local schools to mingle with the students and develop friendly ties between the two neighbouring countries. It will be 4 days and 3 nights of structured yet fun-filled and enriching activities including daily morning exercises, physical workouts, seminars, cultural activities, and workshops on song-writing, dance, theatre production and appreciation.

Mr Seow Choke Meng, Executive Vice President, Administration Division cum Cultural Industry Promotion, Chinese Newspapers Division, Singapore Press Holdings, said: “We are deeply honoured that Lianhe Zaobao is given the opportunity to collaborate with Star Cruises on this Cultural Cruise. This cruise not only provides a wonderful platform for participating students to interact, it is also a great avenue to promote the cultural industry.”

Mr Michael Goh, Senior Vice President of Sales at Star Cruises, said: "As a leading cruise line in Asia Pacific, Star Cruises has a deep sense of social responsibility, and we are dedicated to supporting initiatives in education, arts and culture in our community. We are delighted to partner with SPH through the sponsorship of the 3-night Cultural Cruise on our ship, the SuperStar Libra. This collaboration provides an exciting opportunity for youth to partake in a cultural exchange programme with their peers in Singapore and Malaysia in a relaxed and fun learning environment at sea."

Schools which are keen to nominate outstanding students for this inaugural cultural cruise can call 6319 1519 or 6319 1986. The closing date for nominations is 14 November 2009.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Ng Meixin
Cultural Industry Promotion
Chinese Newspapers Division
Tel: 6319 1519

Francis Mah
Corporate Communications
Tel: 6319 1028

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

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In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

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Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising

In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Corporate citizenry

As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.