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The best of both worlds in all-new my paper

Singapore, 20 November 2009 --- my paper,Singapore's first and only free bilingual newspaper published by Singapore Press Holdings (SPH), will have a new look in design and content from Monday, 23 November.

With an elegant and classy new masthead, the revamped my paper comes with a new tagline, "The Best of Both Worlds". This tagline encapsulates not just the best of both English and Chinese news coverage but also the best of both business and lifestyle content.

With more pages, the all-new my paper will offer an enhanced range of social, political, business, entertainment and lifestyle news.

The English section will see an increase in its business coverage with more pages devoted to financial, business and personal finance news, views and commentaries. The Chinese section, which will be moved to the centre of the newspaper, will retain its engaging diet of lifestyle and entertainment content for the urban PMEB readers. There will also be more analyses and commentaries on local and international issues.

The revamped product will adopt a cleaner design that is not only reader-friendly, but allows advertisers the freedom to execute creative "out of the box" advertising concepts such as odd-shaped advertisements, advertorials and cover-wraps.

Retaining its current circulation of 250,000 copies, my paper will continue to be distributed at MRT stations, Central Business District and targeted homes and private residences.

Commenting on the paper's face-lift, Mr Robin Hu, Senior Executive Vice President of Newspaper Services and Chinese Newspapers of SPH, said: "The recent Media Index Report indicates that my paper has the biggest increase in readership among all local newspapers with a 50% year on year increase. The unique bilingual format is becoming an increasingly habitual read for busy working executives who want a dose of the best of both worlds."

Digital Media Editor Mr Felix Soh, who is also the Consulting Editor of my paper,said: "The revamp is a natural evolution of my paper'slook, feel and content. As the newspaper grows and matures, so must its look and content. The cleaner and classier design which we came up with is not cosmetic. It is meant to reflect the increased gravitas of my paper as well as to make its content easier to navigate and access.

"Ultimately, the reader of my paper will find the newspaper a much more attractive product that's essential to his day-to-day consumption of news and views."

As part of its revamp, my paper is offering promotional advertising packages. Advertisers who purchase three full-page insertions within three months at $6,000 per ad will enjoy one free insertion, and advertisers who purchase six full-page insertions within three months at $5,500 per ad will be given two free insertions. The offer is till 31 December 2009 and advertisers must utilise their free advertisements before 31 March 2010.

To celebrate my paper's revamp, readers stand to win a HP Mini 110 Netbook worth $700 every day, from next Monday to Thursday, in the My Paper Word Search Contest. One lucky reader also stands to win the grand prize of $1,000.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Francis Mah
Corporate Communications
Tel: 6319 1028

Lim Ser Yee
Senior Manager
Product Branding & Promotions
Marketing Division
Tel: 6319 2342

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrates its 25th anniversary this year. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 150 million pageviews with 9 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Corporate citizenry
As an industry leader, SPH is an active corporate citizen and supports a wide range of community and charitable causes, ranging from education, arts and culture to conservation and sports. For its contributions to the community, SPH was named the Top Corporate Giver by the National Volunteer and Philanthropy Centre in 2005 and has been bestowed the Distinguished Patron of the Arts award by the National Arts Council every year since 1993. It also received the Partner of Heritage award at the 2008 Patron of the Heritage Awards ceremony organised by the National Heritage Board.