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Outeat, outdrink and outrun the competition at CATS Food Race

Singapore, 20 November 2013 - The inaugural CATS Food Race will be held on 23 November, Saturday. Organised by Singapore Press Holdings' (SPH) CATS Classified, the event will flag off at SPH News Centre at 11am.

30 teams of four will be required to travel around Singapore to some eating places and perform a food-related task at each location, before completing the race at Singapore Expo Hall 4. The Food Race is held in conjunction with the CATS Classified Food Fest. Points will be awarded according to how fast each team completes each task. The team with the highest total number of points wins.

Some of the food-related tasks that teams have to perform are:

Game: DIY Popiah
Location: Good Chance Popiah, Blk 149 Silat Ave #01-58
Task: Each team will be given ingredients to make 2 popiahs,cut them up as neatly as possible, and eat the entire popiah.

Game: Tooth Pick Mee
Location: Kim’s Place Seafood, 43 Joo Chiat Place (Junction of Tembeling Rd)
Task: Each team will be given a plate of Hokkien mee and a pair of tooth picks to eat the noodles.

Game: The Long Slurp
Location: One Ocean, Blk 1002 Toa Payoh Industrial Park, #01-1407
Task: Each team has to drink as much soup as possible within the allocated time using a teaspoon attached to a long pole.

End point: Orange Squashed
Location: Singapore Expo Hall 4 (Asia Pacific Food Expo stage area)
Task: Each team has to squeeze out as much juice as possible from 5 oranges using a manual juicer within a given time. This segment carries the highest number of points.

Awards and prizes

CATS Food Race
The top three teams stand to win these prizes:

1st prize: $2,000 shopping vouchers
2nd prize: $1,000 shopping vouchers
3rd prize: $500 shopping vouchers

All participants will also receive an exclusive CATS golf umbrella worth $20 and food vouchers.

CAT Classified Food Fest Top 10 Restaurants
At the end of the Food Race, there will be an award presentation to recognise the Top 10 restaurants of the CATS Classified Food Fest. These restaurants were voted by members of the public during the CATS Classified Food Fest advertising promotion.

Food Fest Grand Draw
The winner of Food Fest’s Grand Draw will be picked and he/she will win a cash prize of $10,000. To participate in the draw, diners have to spend a minimum of $20 at any of the Food Fest 2103 participating restaurants.

Media Invitation

Your journalist and photographer/camera crew are cordially invited to cover the event on Saturday. Please RSVP to the Deror Wong at 6319 1226 or email before 4pm, 22 November 2013. Please inform us of the place and time most convenient to you.

Details of programme

Date: 23 November, Saturday
Flagoff: SPH News Centre
Time: 11am

End point: Singapore Expo Hall 4 (Asia Pacific Food Expo)
Estimated time: 12.30 – 2pm

Issued by Singapore Press Holdings Ltd
Co. Registration No. 198402868E

For more information, please contact:

Goh Mei Yi (Ms)
Communications Manager
Advertising & Promotions
CATS Classified, Marketing Division
Singapore Press Holdings Limited
DID: 6319 5942

Kim Soo Nan (Mr)
Head, Advertising & Promotions
CATS Classified
Singapore Press Holdings Limited
DID: 6319 5978

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226

About CATS Classified

CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, The New Paper, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News & CATS Klassified in Berita Harian.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 300 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp,
omy.sgand The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

In the radio business, SPH UnionWorks Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited.

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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